Marketing
April 22, 2021
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Image courtesy of Accor/Benoit Peverelli
{"ct":"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","iv":"6bcab765936776535f064f7da67531c2","s":"e00035209f415ecf"}
Share your thoughts. Click here