Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"9f2f1ac9ce9b1ea42faa2085ab307b9f","s":"58d7ba2e3118ec15"}
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