Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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7PMWm105fTyI5rP8rv1\/D4AJg1WrHsSZ81C\/yCGxB10QPxN\/uyAog6QxGxvlBzykQ2vJ9y4cbh4Grq62SzuFLSGv\/qc8mlNmlM\/g63gYY1JNb4v0WrShizc41vzwl5aOYeH1qy7ztEh9Hr4WLgxU7wYK1K7msSqOQIj3tQHafydk+rhP6s+cVKdqePAzvbpRQC+yM3fuVsnRYFV8FXhfnK0ikp5n2qNq1aSfORLM1OEBdD+C+GyzrmaHqtzc5OmoDyCrx0lriYsWUuxXiUNAdOXXMdx4OamjSsVi+KKcEPUyMnkQqK5fvqu\/JW9bJrR5s23oGWSiwmc7eeNPUMEQivYmxBDWbuYjLiFZ6ZTaCbHIQLG2eElG5ofiJa1LFaVshg4gP7I\/Y+5Dp5+XTISonIGTlcvicgU\/SWRBNj3cpOqqG4Pqay\/9cJUtRhIhdkKqPSK2G2CdIHVtBFlzazFJtKlul7A2fa7tIN3pm8sSPiHcD5jBnZXwf+YiGGiTXpBMe3RBkbQCUOiz4KqQVAkVtH+0UK6xXZBV76oCrAwdYeuA86RgFhWxwds5k11KLoYYZel1E\/XOTaSj\/seweAypt3SGmYV+fO+d\/nwGi0TlhtOzP\/WXbYUmKKmRft3F363xgkIDtm9utDHmQnr\/V5jPyXeTm3eQgXNYJ718ma0Q9f0\/X3+a0NYqSKdUVa+qxgOCCY9+DMxVRldYzaPTF74Hxyzp3U\/eZD\/rqpM7TgPRbYFe82PUtk7qwIy\/PM8uA5uJAQEQ8N7rZPjIcpLeMr8ViPUSOXR2H02gCpV6M42iHqy1QjG0r0zh\/3YYvv9v+6NwjV22yTrLvD\/rlS9kP1NUb2R\/+hGFLWlFiIGgtf9wM1EF2b4mrTThuoZT5HLjUB3DRkG8TBkfMLyZOV24r9BXo1bgp8USoFhQFaI0zQdpCqK9cciZbx2kNN3bm3SKAqtaCuAukge8SknU41gIZ9D2Cm1RtXV\/4xNz\/+9T+goWiRSdJluwPFKVXpgHllBNEyi4y2CjAfO\/M6nYcm6sCqysc3X0zevOEoYIgTU6B8xURzrfwrq88LXKsPS42STVfZie6AdMyntsKxu4xJ7MjcB8Y+BGnQNT3fTM+ZKx3kSh4GksrXGaI+elAHr6QmsQLN8mkLdiAmMPfFzXg4vAEL50HZdorYdXew9h5WcJUWN721xFQ7CyyDUGPILiX8GvD5wAj3eMqs8gPizQH59G0SsfzMni44FHMuyejsrcaYYQFXdKkuHemKHoK8yroy6lXYhCjnP+ENDRcnUxODvOW\/VMNj\/JNVz897oDf6R+75DtjX0RlZ06DIwqg0kTWNCf9wg0QGwtgi3QYf6tNcy71zklxvA0iFO4wCS73NnuJXc\/BFPPaaypiH3owrZhp2eKxMDqatREbpruXR5f2798f+fFp7Af6S8cu+tT5RhYv0S59MkiH+JqtyIeOh7mxBKlfeTjrmB5yJX+R4JvLbehk1chG\/Kw0b7PRWqbbYPiyrrzyrojNaVHxq3DawnIV2Rx+oxNLGrlBN5BqvswVCRq2jjOadr976M2wSeq7GFgZUWOFKXW8\/72kQ6KOurszgKIZ8mwKaNuhkCLMWhRrBPpnQqSA5iTjfMJpPaMbIPTtx+CUk9Y\/v8TyQCtfvzZpUWWUv2dVwUwBmx8cs3R7yI24YnoILpmOVAnn\/Vzv7kaMO2rHS1vkMkDc72tR3Crz+xUR\/l8LosfS2oab8WFaIG0OQXZTg+lVk6qNXu3nnMfWO4EQUc2wyq7cknSj9juqAPFlmRxmm0KzqU\/R8FAObAy+8i4aWT5LuqCy2qWgd+MpCjaiDpg2U9XATf4j2oP2hsSGz\/6\/pOXFg8shAMCrPv2DQoz\/lb+arU\/T9FN8xhEkzKZIH6dJG+H0rMMmA==","iv":"3f9dbda7f052559880798c64e9107b19","s":"4d39935654aefd31"}
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