Research
January 20, 2015
Nordstrom Scan & Shop
By Sarah Jones
While almost half of consumers show a preference for shopping online, only 29 percent actually made their last purchase via ecommerce, according to a new report by IBM.
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","iv":"8173cf7e161fa54d61f478ae9d8495cc","s":"358adcf2c8e1b63e"}
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