Research
April 26, 2024
U.S. luxury consumers are led by emotion more frequently than function when buying high-end goods, according to a new report from YouGov. Image credit: Burberry
By Emily Iris Degn
Based on revelations from market researcher YouGov, high-end product purchase intent among those in the United States is rising.
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","iv":"78c2bd3a2bb4987b8c299b3d9fed4729","s":"0994050e75a9ce28"}
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