Research
April 26, 2024
U.S. luxury consumers are led by emotion more frequently than function when buying high-end goods, according to a new report from YouGov. Image credit: Burberry
By Emily Iris Degn
Based on revelations from market researcher YouGov, high-end product purchase intent among those in the United States is rising.
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","iv":"43986a323b4a4410ae25779ddf5d462d","s":"fb0ac8a89ed26618"}
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