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Nov. 23, 2024
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Mobile

41 pc of iPhone users making purchases via the device: study

March 11, 2011

Consumers are increasingly relying on their mobile devices for shopping

 

By Giselle Tsirulnik

A study by Chadwick Martin Bailey found that more than half of smartphone owners use their device while shopping, making it ever more important for luxury retailers and brands to incorporate mobile into the in-store experience.

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  1. Ferrari, Chivas Regal forge multiyear partnership
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  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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