Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
{"ct":"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","iv":"e2f3e24c81f24b99f86c7471c52e081f","s":"8603b46f24f29b63"}
Share your thoughts. Click here