Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
{"ct":"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","iv":"8f61ab99b9bd2e9842a56242ac0d49b2","s":"e17bf7dde8a069bb"}
Share your thoughts. Click here