Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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","iv":"82bbbbdff733058787ef0100734dfbac"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