Retail
July 7, 2021
Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike
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SRP3ZlrEnPaEqJDxsuIEG7RYkI58Xae4TzHPFFoxHFy56DBI05kmd3sm9oftpu7FaNwR5wlGcECqx27fEDQfyF+hD\/OmJwaWbgwZpyfjM7BjpHEnBmyxdnyThHlLQDA0oxT+A5pY4IytZCHtjZbJMQgC\/T60epFFZNs5WFfDBai8TaiTBbLSGcl+Dz1emX77e1ONPNTjVjTci7IdsIaysDGFMy2FSGktD7Cm6lJPpwu3yvSiuUJTWYplwm9llQZAH4FlcfCHXl3cemSO2pOGT4HOjyXMano3JzBERKB6QnB2X9rF9ZPxKjm2l1jkmHMVgWOer8fGqW0UHsxwHxzvuGQ3g7qtYMsN\/SAOgEjZw40JGDLVIxpyINdNz+cHm\/NHjoep2+0RGqKt8ARQKFt1kpXhRe2EY4oypzahWBY6VQfxfyUgy+x1apyZT9ZN5u9IwmL+U6kSLN5yXMefKakxjZr\/XicFn8Ig0iDPqlZQOBuf9wCB64OuU0H0RKpl8YVr2tg5+wnNUwciKkAXtUKUJQetrgc1Hst9cwnU\/jeGhAvir0O5ccap3BodDxWXsQbjvs23mZfgUTZtLvx4Axx8X5I\/h0d8vRBQl9ghrrHQl1Cyo0KtcPgS33kBwWtxuUzuiRwtpBYStXvHTVAjig3dvLwmfaIn8gRW0vPN4EPoL4Xta4Cy1oyUQMt90yd\/ihGI2XkxhIofn\/wG69fUqf3hoxTx0NuUrmlttwpVHSr8ULqthhLQQgXf\/F\/eeCUZ6prm8WJ0N7KrxyrSMJ4wbuVXRx2Sfie1Vb9zSbKoqidSqya6uuGrZmcoDzVwHqg7loO+VduCvNpuO9KjQNvsejdG2SKfoTsvLITnoiyh9YpWVm8YPkhrcXx6R8dMYHnCHMttbG1SbVyxpvyRAoENHbNki3M06ibKEy9hiCdHTU4YX2zB6VFdUczF5TWLMVdQMa9iFy6fpdWDAlPfA6n\/22fcq0J12U4FI6s05QdLzX64NNnDj06tzoPJ\/mgNLYA8fBhS48TLBl0yUQI77oQ10leP8KknJXekyLPQozqKPYJaF6dPnDcxAOO3aRMdCSKkVfrIUwyV2vHo6l72Dta0mbGBWfmePnH0JKQVQdtSPAGScQ+GbQct7t2b\/IG4ywts2daW3cUzGeHCMtWU8I2xJ6oWdBtfV\/E3pZ6kcqF0B4W\/6FZOWy1brDsx8Nnjfcy4SzgP7z\/0CmoMcZ+cbiHouZNnpF\/LHj+55KnSk2WpMw\/9lAGBeuNzSToXfwVMwIlykInklhTO9oZPfp+N45tzbKaHV9NxIafYlOqQiMH57gCccyBDZ0LaZOJyR+CvAaq0em\/qy8xBhHiihTAnLlI1SsC\/ioCpCfb\/L0DqzlXrjX9E7RE8LcqAgAhdb4hgq\/d8A+bW2D9uURgroM7\/I+89GmlHcNZOVr8JO52nGCue7EF1Ala2F68zfPVCkkR1ZtIKGcebHnygTPnWxhDug1VonZE3JNR2MYuK8Cbk0KwcXuJEsA9XkE+yeQmUp\/wWdRO7IMMQfQu13clH+ZscEx3LKXJ3MUfgxpbTD9Psc0u1C+KTEquzNxog1a\/3GZRcPH48XQRbRQHCYztS1Zkg8Zz\/mhkbOrRlqOaXIeWBX3DApZGZdsBlFD8ib0S4dUohBrIYdB0EdxCwO6XpIOdypFwl4paXl7273pcc4nMuUNcCdqFh5P38j01L4ohvKz4rD98q7BvmWDzRHqodVXzdXnK56vTyTr4HIaWhoCeyp8MGrnu4om7\/AZp9wXgSLeHDtnRZ+XZ04J9m10URP2yYNHMCUld3f1kWmzynZEKlxhBgSuh3am+4P7SVwi\/XIgfrAsJbIcD8BLPooZzy6yPZQLckrW9ZL\/Q+iS\/dPZNRdBqnxLqW01GzJie9BadKiMFMbJ80nWew+p48TC\/9HcpLb324uDGJbCRhXEh5rDYDwfKdOTzFTLCg0lQQ2DWa88uTPNXCeNXZXUHKvCe0TOJpZmaOPOyi\/k8UYZM\/D5IYgPLqg9pkVOYor5eY6WlaTjWavojxUPW1giya2vgd\/U8sga0lmsSQCVHU5XAcRVAQ\/FyMykZdsBYt92ZlCFZXc8If53wKzgE8WKI30zOm6Vfoenxx0m1by5nguBvzf75nl0fd7MrLmy8rXa8tjcYPjuxF+smXU\/hEPGzpxB9mCwmeAgnTkggv+8MQuwrhROikF6aVHq56FZGpx7PHeCodS07sn26t4xgiudB1d7pAky2XJCM0S4dme5qno9czXtoMzzW+iKmcmzpahJYlaR22Zp9oultEh0PGzJoJByNPqimjMbN2uc\/3g1KG3hX81ymy\/XJIuKO3BZHE12aEJuGvFVN0kUti64o4GeaxjK0UZZBA3aqCFbk0ouKXwBzVNaTZQQEDAu983luWUIMzOYigL1m9+sWu9Vyj8OEqVVhTk5\/xjrhER8WXuu8jY4trWvFhtA0osjwwkljNN22HPaQGoSHiwGQLC23NwaflfGKfecw\/Dpnh6FmL\/JQ828Qz33Nm5VPyf2HMPBWpQnEw9pWKPyq6Dti+187uXOMT81SUKUIgK83jfn2HAifsGXXSlDXUAi+Pt5W4jVblTfQ06afR2RAQS4hrm5I2QoA1CUSsdp99bgP2fK2F022DivEj+6fTKxaahvafmhr01J8OlUiEMX8Ur1f\/nJCkMugIxxm6Cy\/lAh9AHr5SOXUEdlrpIiWOb4UL3Zh+DBOL6NIPK3eET6Sq4ryWddyJDXMDJx0\/ds6yEmsi6lwJC\/CB0o6nJlU3mxuNDt3BC6Bx\/2ZuNyW2j66WyzfuK481kX1A65RRjReF28F7o5LhXrcp8o3dnklfpnA8CG51gUJISpi9VT9ZEv2Q485HigF8gpvfShXDCO9Y7JPCMqgE+g6OBVPknlK7tRzf19ak0U5GVUeDC8UkrXQJx+sFMgNghnxG2zw6i\/\/SsLgIOWm98pdsMrrwh+VSQRSZ31uzpzo9plLvTbNFh7dDAGfXlUiu2FkCY+DPSoC8LPRXNua3AP6CL+Sky1XDsLx09TcKWAYPKvfik6kI5NRwTvEeoIpbh84LSV9nY+WUVQSyrKGwVq0MOX2qEoqECVWGiTlhvSepF6Ogf0SiyOL8EpwEHUw05DcHkyv9UJXxreOaq\/wj1MJeFYqrEsVeW6IWgzF+kS0jF24zAlHTV73Njx7Qm28iS5PKgCc100xaHlSYUJZmX+2\/J3JmbeRPI3eVJ3ITBDzBP5fhI2waFgMkxzxSip01LiSD25M4tGOkBIDsxusrJ1wbvnWSnI3KCXIOm\/8fMPRNKWnCYblyHsrDDUN5TYZtQs9X7pSkgb1jlTJtP+6GgPV+CWqXqINbMLOViT87hasQaZ\/4dNJN6EZsVYN9Vwr\/xNE5rh\/az6iXigMb6VaLczFRRtBrh\/QJmB\/jd5eNH8jrkd\/LyKHn0gb57oGpVewjC86WKLSFPQ8Fb1POsHSx0QgRSrkn+pyPEclnzqxoZx4Skwx0vJf6SgEsnxADS+tGuNTZekPmLOOsLmZm8v0aTbBZF1YfMA6pqGC8kk3k9p0WO407FLxS+G3u5uhA8NmovlsuZcD9uK29MdrdxFvTX9pUJsLsQDbqre+k33LP\/Exr6AVqPtSuFMLrJynzLpGXMKMriC+C4SvZDRMHPEz\/g+8OOfUoQJo27uroKTaTV0o5\/ZZerkS7BHYrT68m7S+c1YKtV+RxWz43vgJkfaduQk3clNj4Q8+O6X7Ms6gM+mi1JCsWkeFIox9KTh6lOZ4jzYZQE0b7AdhecrnHKd1TLi9d\/g0tjCtr38Nrh1B7I9pPEaryWESwOW7lULb2wnNV7gEf8bMPr\/BhGd6fQP5ywzc8BjEZVI1Xr+7BzqIePtf6Pe5FdKRuOnZ5TnuyuOgo\/knwcUApuyYR8wBxDQNdQNa5mMaIn\/1p8wvAbjBtViXhDgMahsTn+H5i5kOSIbMXlTmKos70CKs2upqCRkLbGlIjLVZMNkhnAd6ymV9wRWGJZr6bfVCmTHLPOdoAl0qtYlf\/8iqPAaMNtKVhh+KE9\/QabPVbzVgLvpRbsJxKdZ2GGnSpakKpUUkjoqY1VkC\/Q1SoMzG67qZQXD\/s406Yi++ZcLCRAWTZVdYIVB5nr9wjzAeNdq39vkhWXWSdKISnSx1Ta25DzE1UCuog4i5a6gKoT7cI8VGAh5d\/MAJjzCx9LuXFezI1iloA3zbqzJaraRz7W5LH\/P\/BwAIigOUpPGEvZMt8zcgQpIvENBQRX0gacDMJtEGSrwMRVFgFcbWWzfcT7sUAMOZa4Gd90qaK0b5dIWkF1tSqznqjn2xChR8j0xs7mzlr7+tXNSKbYLs439R7KCHqF+p3EMNyxgfxB2byIeOpHwG0TVQOqsaL43RpAps3RCZRUfmtKa0wYdpX+rR47gmTGmjQyUHIV7zM34kVAxee0Q\/eaXUdannjRzef\/UDzke+zPhpvhgK01X\/HhNRU4LOBoD\/pPW7f92WGaCYeSaWncyq4Fn24iaR48X\/zOYHSfhvQRY66WvjcyuqPuGcvpQbMnElFW5i7lMPoIoPz3C7x6MssbSmqmhZHWmMbwttF\/0aNxUmo3aEKlRW2I\/O5lmrUSqHNwq4gHqHiwFoYApM1SO+TxC02ekcNuS4ipYWG3gdc9JDberC1R4jhMSPTnHw7Kdt4NbRyez2oEe0KiXMMuhqeF1WL7+I2PjsEHudZ10dXJqpcNKygyYQnWZMRIAhsQ6V\/cm\/RFaA0wCpCxJUouv5n0M6r6zDSEaiZOUi16+7JFIOJHpRNb20BtG4ClNyEUrILg6EVNl0\/iQnJc2YzuAvUg4tNaxYHP2MpOCX3HjH5G+3r33aFtV","iv":"d9c55f2e8a62962345fd89e4ee9b2121","s":"004ddbf8e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