Sports
March 10, 2021
Esports growth has seen unprecedented momentum in China lately. Image courtesy of adidas
By Glyn Atwal
The race is on for luxury brands to win over esports enthusiasts.
{"ct":"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","iv":"9d0a5750b5503eaf1b3f2589cfbf111b","s":"cfd0684154eda0dc"}
Share your thoughts. Click here