Sports
March 10, 2021
Esports growth has seen unprecedented momentum in China lately. Image courtesy of adidas
By Glyn Atwal
The race is on for luxury brands to win over esports enthusiasts.
{"ct":"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","iv":"b493745118d86f7ceab1a9f522a013d2","s":"6a28caa85560f7e2"}
Share your thoughts. Click here