Sports
March 10, 2021
Esports growth has seen unprecedented momentum in China lately. Image courtesy of adidas
By Glyn Atwal
The race is on for luxury brands to win over esports enthusiasts.
{"ct":"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","iv":"f589f9023649cf4ed5808941c1a207e0","s":"fd9ea9d93365c524"}
Share your thoughts. Click here