Columns
June 2, 2016
Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce
{"ct":"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","iv":"6b067afd2a87bc0032f051e52c063257","s":"80950c469e8ed61a"}
Share your thoughts. Click here