Retail
May 18, 2021
Return customers are crucial in all luxury markets but especially in China. Here, Jing Daily looks at effective strategies for attracting them back. Image courtesy of Burberry
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fDhw5Cd\/eFq4OcI50xTDd08dwum2ngh3zZU4ctkpWBRNvat5Wzufp99ccZzwXM6IO6jhAvxGX7RaogzJwo6mxr1TRT6EhZ15SR9VJRbNnB+5a\/Vpao6Ou2AuJ3osE9XtUvNm70fKoZSI6JInuMDB+1AcUks5TSaxuaPp6vPGayUZVJ5t9slfXEe7CBOchnxDe+HuHRAXJ9hOkWRqRUioRILz0kBjJ3vrIOkccv\/uwqZu94tMtxTSw6UlhdUxnUJNvj0qhVN\/gQdT9DUYoYpoDi3xT2513i3c1M4qWDckgIFMGnqYe884Z1iGpX7NK\/XMXqZgfKffC5CMjXe5G64L3rK9tM7gEXbOtrGUaqZK+n2kWwVIgVa8HFRAF8\/fmR\/aXNrrS8NMshWhUO0cLXBlyFM+fQsa3c7RUChgVIaUL714reRGqS9DLt1WL+NKlQ79XsU6UX0z53TGDKhQYWpkkiaIm5JZlDwAfKjeu8BASoUiBzTA8AKmWqXYd\/rbh7ZaGQFOX92UHwYB7wL2Q8fMsszfwXwC576aekEoXsm9c\/5aEgiz0kjoGE5ye1UhDHjUCwCW3cMzv3f6LLSfKq+QY+R5jVAEIhDnsNMj92v1sKLon5PXzkP7DnzMFaGJbqRF6BgK3nsTmi+3SidVRtD328jFaqysSCbdtRBy6nVwEj0y2k2hrjz70AVOcktFtESC4HqjIdhPMtrQM4rwOCMDOomIvTvnmQeSxCtuUUWovEYd9I1Z1xqRRuzSEJk1MOmgT\/K5vZbmICcBNiJRWrjCjjbddgpWzhJmLP1iqk9bJJr2962W70LjP9gjeuJ6sUyc\/c9InwBdNMoS\/ytmNcoXG8optFSnVJHdQiDPdqoyqGJ2isaqD3qOpYfNiCW8N9k9lUF11iFN\/qp+YQD5HuW3O3xmgXrhXITdJg6nhBf6RdnmKpTvj1p4tmpezm4HoURLdG5HWBXtqze6BsHctAsx6MG24FwVtGaMCLh0GbbI3nHXCPQu\/j\/R4ldt7BFnjhPA0VImtjfKV6gOh1VXHd0HyOKCGHaa5+VpnmxywuU7Qq3ERocQCgKMMiVCHpIDA+KrErMnVV5vxdvh+UG5JoFSwDw5WHSdIglmUM4f9i1VmF2oGLawYoRIVl+R9R+I49VDT52lgLzSdyARISIoVcjTfpK+GS4qq\/NArF3UVVoRex+aiyrAl74GAwjD1AV5P7mCkMENCshXoOWtVlRWEDqLmVrorwQ624lzGl+T0MyIk8dxu2wnS+VBTrnloWG4KXPE37z7BjFC9YgAqbmLuseQ8EkE0F1Abvs9LnSoaoQMsXy7dETH2PhNAY3+QhSQZhm0\/MQBu0Mi5W2zN\/PA99KrtwYonxGYGp9bxwNiDiVlUMYA4Qj+ddbJJV3zEhqUsy+zRHI\/gJasuJuGEp1LqNiH03jKnFBck97Mt3UiQjfwcU3UylVEULvICeQrAPu3mlsbJwKnuB8lS5frz3+AvGs6tqBnBlaevTQG8O6fL4VgqTI8G7uqPq0NyvIp5\/tkTqj9vpergSKOxz70cdtcRvmVi85QrFHArqoQq4iQar1lZdDdzb97+J2idQerf5E9iTF0jS0vhTBCojOOFFFGpEjE8wGdkSDVMgENSZJh+lGEHfSAcLvWWd2SoCqRHVCD3L7gpeIQ0kYQAHe5ggMydf0F5JE3Vz5o7MgMnv6HW8QWyfBldS+QXw6556RF2uh\/rn9HBlB6vhjfQyYfis3Cm0F3TbnrXlCl1VRxcBCiAzdzeM62vKNO1F445iYG4A+LeCXgOTEz9tytHdmYJmG+glLipWhqx7pt5bIKwMHhmlpnUdAxuSferLSb3oFKTMl4Ms5JyT8WaiXe6Kqs7oaw\/vgqUlcTezVcdvstshD4bmdLWEbDhdEwBMxaGpDq7aSvVV3USD7k7eCMacpMMseddVbZVATTFornYiZI3+zcDD0rD9deQW23rR8ebiosGZW7XeAalloA8nnV6HxjSghm4eEnlvjP5x9uncHSnBxUCNGczox63MwzRtOP+6VCM1SjB9iE72SfboxWRLoRB8JAqmFepkiQWZkKZ7CAMvhmsa8sx1parpvjRM0FGYh2ohgeg6oOq4iYCOWbCMUQsbN9nux1E5JNPo2i1pf6bIyGe84h5+WsLNzs+VUX754zx1HwhEDPuMVDH9KyN6j9KjRxGczy1MkaSz3b4GCyuQvylXP211YLqhEnWJWYpqUFLcYwjNMA0sTSmm+NsqsQM61uJ0Zcln94aVN8Pbsb8Q16d2ZyalXrqNAVw736F25AuJe5jn2tGU+7LRL5CgWEmh6wzlrh5nswMNMr\/szgZU\/0Cr1pvyFXK02eWooxmo9TigjU2OSaSn1t2Eu3eROMWszq6Tqd5csJ8mlElS4ImMbHdC1+fQgt12tCziniAho1BuCMAnOxNJS3mIDwqvpfg3O\/rLVdWXx49kZ\/htnh6Tw\/bhP6amSJmq9+m4Fh0xKIHoL\/nUBvZ05tuJkGIYqcGSSqnZpyY3G2n3i2wxnoNndDqpj7SErYyqNgJAM3BR+wyamuUD+5m4CWUNWudxuwtqpDqSqYfGRHAQYgdpQfovmyMuM42WhSY23gjYdwGHkCS4LXWmB13O7siFZQzyItlCZDETYeC715+AXiWOV0WAidxfTNRC4vVfjVftJrBrE\/UjNMVdzVGAaiKMoDEb9UdYcqKtNvOQtq\/E83jAl6bzvoJbdJsZcoQ+6dFF\/ZfHGRyoDqdO\/LcFsWC\/cytqTs5WMf45gnwLEB2AmPH0AksTgXkzDyRWWlTpWknjnSRr3L28\/A\/EudQ+UsXa7Kbw4+nzOHcSvTk9FXXyZ1stvBwITCGann3XKYg\/KlYPiiSytS+mb1o3mTOFxgNh69OsK\/TKd16oF\/d0XQ5qvK8ceSOn3sBIfVrJXh+6rDmbbIC67Lk7NjDDKOK64pOOhPw9Wgg1Ii2g6K3dcC9bFM00DIofqXm89TRaSo57eZY7hxyIltPu3YB5ktE0NvXKsDnF8bg4n\/law2HJ2Cc4MaqUbdDMAFH2Zdz5PZUjYI6Ts2vD03A4zgIB5+s9pEiio96txHCZQqtR0qzRLAQVYz4ZW+Pz+NbbpKnFT9EDUQ3LBHwSNJzUnwRtBdfS2V9+xGe8RPvjVIhuYHuwAnn7H01m73EHxSjWIjBEJFJdXnPJWo8adHWtVn29PvAf5NvwQmS85MdcSYWYLCVHle0iURbkTt+UmfLLuMe9S2TLqZH5XVIeSnVs53uo6q21uVVIPGGE77tWXIvNrtpQL38kDK4DratSnupSbtgGk9CBRZAnTcvCjK0p5azb3HutJ46azT2rV3XaLww2S\/7gtSBwXhOM25td6W1wPDTvBeB4l7RZYJRherPRImGfoWp6LB1ZMdA8ViUX2Ll8S5Cji1tUmwWEgGYCggkUV048HeBkTN000M8zd1Qt8LV\/pVC01hWXffufRHuQ0n5Be35E+pmy7KRmAfd2+T06V6GR0b5yse7\/O0rpC5\/ye\/evv5A\/OQA8WF7Ag8ariJULVJbVqMYQKU9hOKUtuEjnofRrZ01tTJ4\/3CT6fZoaZf4YEXFqFDsh4LSu\/6en1bPOR\/t6BO6yy6n1+NYaEdHa0jZVWPUC14GKU7tL6LKzLEzozzJk9ks1SO1NPUnVpWf9oYaRSqY8PkddwMzbJ4d9gbVN\/AlgjI3iYuLMKUgV162Nbg\/wkwE8yQXIvwyxZhii34971gj+K9yKRoURghgLHr5FiOEh+P5lgBIGoZSQLqSoX8P9wknlTLPS6oT9HiOxp1P1\/Fx5ddCOiCGjbWlAVL9uoDdRIn4ftMaeV0KuOUuEIlIROs6bgLx8j8X\/HOyAyAkIwPvLzZJQbw+GP243Sc9XOykCA\/RwaLXzGikicayC9lJzGJQmI5JlKv8qCtBbGxGc4T514wS9cfvPBgyUNM5iadF1\/TeZCol26RulY2dl4T0taCx9Lr9\/whp+mKbV6Py3Jhfbjf1fxf7E6pEe\/UQsaSr5+\/jA0hSsl1J5N7aZ6kTTu3M5eQZsymZV\/SolVnykUwr2PizVqff3EyxwKtCf3TYBZ+uwi4UqbiikbFjPUDnGjL6VLPXO3aRagz3KxMBLhVtX2KOP+QL+7exBQUaRkyNp4HzaAfJrSlr8O3+Gk7CqNvsZHZE2gLD6s\/lwwBhRtqwuDo42sEhBGojqYfFMxTE\/nIi+i5A1GdFHO2A5YAhThXY33UWjYwZf9Yabh1Aj7\/x23KhHQIGZaVS8xQ9eH1TFiezyZqb2oDD9ZKPlXwbckSYEY+3iEB2FVeXtRByhUnghNON5+I5Jax1FKXOGFAg08TjQ2GWTw91ncSviBhp+Ie9shL+kN7wV3teP4o6K7bUWJBiLGwch2Cu6Rdmwwhp64QI3xqoi8NvOd5rl6dns2dTJ0ZQA4lE6GFRAh04mqFFVbzqcRZn2Kki06fmDGn0+zr\/OEBQHF2rjI7ureKhujKHQJKHz2pehaoXek7gWKGhn+47rwPs9Uo\/UkNMGAIOGzSo8q+DuRKkfrCCMTUtIpPAbmAyQcd0vHhp72Usb8smEK1jO7TGX2duioLREfRV4NFvo6fa5ilZ0Y6FMzUXKJvOqXu9u5wSI4rqIL9NdMkigLIJSFOYtBTJrT5iLuLo17NrnwqD8kHSP4jBes0V59tmQ6KCSOQ8s9ReqWo\/Nw021rgWNYExu7Pu7vgrgtReE1WhWRtnbol0dZMwT\/Jeu3d1mq+JYiuuDwHKQffJYg55iXuPMDpi3589IN2+0K50WVFTsbGL1ajsPDxlQEdLH08ygRRWogFX5+t0h3r\/Bb0R\/f4o6j+4cnn12NBu9VIjZOsEi5aP6\/FIoBujvCbHht5FSd1Zp6smLCBJeziP1gnsTJYqtdRzDJ\/3p0MEK8N\/3hIwHav7iIW6s6f3uIq7DI+yY9hLkoB+5EdELx1Nnl1x9e9iRO6jckmsMjJlDb6gZxqMJjM0oe4Lz+MtO4obQPvA\/tdg3GwPR5TsiV1E2yfzG49aFmLyqBo\/I0M8NmKyGcXJn0jSPYQfBiADBcelbetrOssTfdZCYh6kPQ+7X8w1ovePPHZKBqeh0neC8WuQgtm8iFDnskbyNiTCCS3bqVwEVMzAHblxlJIaT8K6BeGkhagBEavlDwf\/fbNZImuo+6tNInHgTgioJKschfiqVOYrFwU3k4PkHDJBIb6YODkbykc28r3ty8qA8ipC\/RUiTi0q6ggeo3cKAedNV9gsrBxn+QV0rnZyRyMJQWacCUrXcMXCuSCGyEr+Q1nLmnWFHLAhz0wjwtL0NVI4mYFKE0170HFae0zb9O33ofHGbqQqz9McPoJjM7o8BMmdg1qxbDCfHa+f3gCzQ6tQ4yyPnlvRuAR4Gwcb\/LeCjyHZUv2js1Yk8Q7UidHC6FJu3l3cQGWbQoNaXpsE+kUbtyWQ3VQDJAikhQWGwe+T561UTl8lFqZatsGhnf2OOD0a9SKMahrBve1OheMSdyIk12DXGg1T6hnTj1QriVsjjC5koGwXK\/fWHUwM30apmXbhW3oJgE\/wLOrR4YNZ\/yzp92BTGB9td9i76UUfQGDA5tnsjEIycbVbNf3uQwyom83ENIy4pno96Eg8oIvmiAafkmc9m4nlo7Gdxqepcfn9de\/PPF4u7lQIu7zmKmbYJtn\/A+onAFbAnS1trTTjfQ\/QG9L0vNrvGTu7SBKB3eqn8cEHjBBSul1DjakxfUMdBZMhGo0EDBzppKj4gjhrTCyxObYtA\/ps6efh\/6mJZZ\/w1cAe2mJMn98erJPvllW0Aq6LLSSyaq3wVRgQNnjnhpksSIHU4HpCeBCM0qAn1zb44sOqXcyOPrPr4k2YhdC6zTTOlyceci1I\/sW8guIVm9p+aHUB\/49JyUW2k7tUdWWHwZx+7EWp6fLX\/yYI5NIohWIKkNhnNV9Cu\/fCfvEoTIFBCjLoCSePm7mqAJHF55FLZS\/LqW7EdUGLcbEn2vtI42ugrkw1i2b0hKFlpxKVWwl65z5cVvlkH2M6czjbLvUiG\/sObrQI6p148oP\/sFokunJqTov10YQJj8Xl4MbEJeVErpEPbfBbQX4W9KPSKBSKViBjxnRdSS9us1FwT4IyL6ukjodN4quxzxGysusXuGs+KE2BuuEWfkABgMWky\/TqLMVGh5jwJGYlScHNZUOdea7rFUCMjb6c\/DZjD7pheHrXMm7GplLwGFM0l87Pn3mUJ+WgOgv+VUaO9RaSaaL189BDvSj8MS+\/d9G0pVDls+Dpi6CP0h+RHuRZcWh9Bh1SfL3Wf9ObGkfciZH12BHLBG\/I3zQ2uuHW8ifOg6XMRqTlaJRI5NOAOy3EgMBXsnkV62SUJH10jkpp3WgTJZkaInJBmHrK60X6Ml6P9Qwriucrm6TJgjjAg5vszMJcnlokEGip8gM+2T4K9B\/BoljvryAZLdI5zJDGkTH18FYcqMd1BpJ0E5dpyYozvoQLNkt3PxXIwCRZDkOtHz0rtVQcyRgMysgihgGyhZi2oIt5hKC7az6mPylZoXSD8TSgS0oHZGWqeY5RsbenbxJBzEOUVQr6Kj8sIZv5OAHI7Feyoy9l4irS42T7WVXOUIeaJk6gQOcTor1XXgEJSR\/bDqPY0aZFo1Ay76yTmRd\/BeeF8Azy0XQzRoqk0b3tKSOqm+IJNlz+DHthzL+6dJBnROLEfFA8xszKR84zaVahpL20CtyJ8AUhnzhh04S0VFaLz6W4pb8vc1QYwaoml\/AZxE8niDr+MCs+DRqC2c6wg5QPlVF4Kc0E5O1OLsZlczNk1X6mmYlTm5AAaM2taNQV1EHQmscDqQoE5PhXxON3hcb0De9QStKl0G1F5jL0v9vKnKdax+Zf7gRYkZK71Tl7yl\/EmrArt+6o4XkpFxrqh5OflmZfa\/Lz\/rB5maJAYZTx3motPUnEZKlwvAsI7yl23M8xRBM8HAJ5\/tJlqTwwJnnYzc9zvob7vVdGnCDYCRt+rPF+LGPQ1zOKVByRqtQkYLxbTjkeOFQKj4ezKiBQ+eYjI3M3OQtJuIZbID88PdDqOTgUD4wt6uAOQKSSU6OCkEZZykqJLhox5eF3KhunF0ATqLFhk7Oz7kP9MrJlnTqTOU3\/lXzQI36nnqYJAmXBD+84z\/+LWUdeojZQW0KkdRXxU9xirOoP3\/ISI8+3ZrewwOV6+54KvjDF8dPQbrgnUZXuqhRqxGHleqTFDP6FybAqws\/S6GAMdBUkK8qMajFsDXfcgxE\/mZiJFu2HN6qHCR8uAlVBrmGf8ikZabUdrp39d+mTWYvGf\/4WV6uwJMTlsZGSVbyeX5wza7p+25lhK+fu9LDj5NpH8sqhy9LlZqetxuJgeIFrrPg7T9eZLWihkmWQPq7SN3Ua91oOtOG0YitrEaHiQg20vLwbw9m6gn6XntVmzhLmSn1OINLMbK3uqXBf26JNcs4qSlMCB2SNAkIVr7VZ5So\/QOqc8AgQKWjajJ3bP1R26GsIB8fmN1dgxLlLE4KJMi7C\/McMXd7gi+aPBbzMsjrfTNHCGeunoqwFy1YnffUKDItI+v6hrQusKzi7fkX8v+JSwMx17pHt614jtdkmP8C6NGGxXx2bIh+ioW8ak99R5tvRoE1r3vysymwtx1jlGuU43KNzneuUDQV2GQEuYWFbhUJx3\/G2PD0qFL+pD\/C+uTtxUPO\/SH5O\/4ltM2Xyx7EOiAQuknna\/UByzvdhcss440DIh5E9RB8WzKJ9eUdYBnxqdA6fC7WA71aBwqOeGcyVlAIrFTy9dQsXpUIRNCheFeEsU+nFCAuOAC95024\/xlya4XrXgDThZT6JkngT12b8jW7gLy8pJptEXKHMqT2Dt0sRoCIwhDQL2Thaw4+3bB5rS8huTIgxug+XWPeKvuFWQBU07WOdwP\/btOPAWuNaGCuVjGPbh2K0ALVGMSSLbxX9j0FUaw\/\/P4Zc8vdPpCBtQPYnCvxDWlB97f7hrn5Zasbq9BehPHC2djAvEwr\/MfxMCGs0ruojaAhit84OpIQhpSaOqXgvIhAE8RmLguCzIa++XqTSQoeTkN00jSezUH31u0NXskMMx+qL+nX8UxN9IOAtj9UxaqaktusulPTMQO1ag05tzXosJncpl6R6y2aE\/4HR2bw0\/km36KIiXlcpNE\/j4JAFVlK7xySvEqGosUfn0\/WWR9MtVOxqvPbLhrg0q45M9euBEqyxYU2fuSIRrIVTlyzSV5hRRSxYOiQrhcDNp\/ZCBvM5IK4pn5LNsVDn56cZG1X74VnWRTzc4coyyiOw5ZDLVXzzgRjBR4H6xlbh3UbH5Bz785jOXESYlYzEPqCPGtq8xR3ijMecLXoCKE83GqDY\/h8fM1tKk+i1yuQJxcBN3ePKq9fl1mKx1sFDf8QJ5vFc+zy3eJ32eTEuj2BznvKrv4ZLmWa2KC0VZgtygB2ghUEGDGdPOcbV+\/w+3qqwv7eK2sPTX10fd4\/3FWs0ZG73XoFILoYyYf5L8Jocv1GFi34g5OIQ\/V\/JslrS6VbpVyS0OWEMUh4aH\/M2JpKepU3rbKUhtBDdgUZrP3unoj2u6OMkKr53rbbiIkEFBfs81kdKPYdFsokf\/VDl8Ex0lHlFpLT3DdsfbbA9VwzLxwnPv\/1LAnOED6E1gvWO3407M\/sQaBBnMOsKdsXpCqb3QURv26Vw+YEdMWH+mA2mrU0l9gpTdL9ETTikqUy1qbI\/mRy+g1YoYxi++orOj1oYqC+MtXfbxL4K\/x\/+9HVKcqXYWPbPHaK9q12Dzfxku8PHFJb\/I6wnSvnWXK3eCmUPCMAFfSgYHHlNaHBcvcgnbGImMokiZ5lH4FdeI8WLrlXg37VKMBVmn746Xm5Un3Wr87v4GQWP3sBbdokaBEnnpoOFjc1\/ZjOgZ29cJpU7t6bH\/ytC6JKicsPCVZX1NqFqf8QkZiZeQ6FbGaq4OMDd2gbWaFxywAngM6+ek7oCYlTZObCL88XzxhDfjT9SeMRJVvV7JfViHJTMirKVK09jKBWhUKv\/WSPagGvJWdIIwXoSQpOGvB85gzCrtFS+Tm9VaICJRVHALrZWgyXrCw281hLV8mJ8Y4JKUy+Jt6dB9aDKmLhhv5tbirB8Bz4jor60OyJ9+MRslyD6F0WaN1vxplurFmAxdrxuR3qLZR0YLuotpcHuJLqFwLWAyLicR9wlXgMj2DYf124Xk9M4aMtzKE5j9jvslLY96dpyAdJ2G3K4bmv6uJMhcQ6Q61QESpB7EYVPuGBbbN9WnCq68cjM=","iv":"4f5cec40a9b24033f23b062ad5180eea","s":"bf5477056745eca5"}
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