Retail
May 18, 2021
Return customers are crucial in all luxury markets but especially in China. Here, Jing Daily looks at effective strategies for attracting them back. Image courtesy of Burberry
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Pdp3IJegEgPkUE6z5EsMDino\/Y0ucPLbBK+c5QDzWq+yfzi7TFVaEW5FRf544KJJkuE3h\/59H+m4mxHSm3xYq\/JYi7Zfx0ASEVNUuhlNMsQBfQGOmsvxqLyGPtTb83tsYg+6\/9GAMDCJbG7Tyo\/QgGmCzvrnPIa39JyVrlLjrm8lZq+FhjyOl20GIO5VpPSMJB65yJJ82k6iI+\/vB\/aaOmC9JhnufPBwFiDYWl+EDGnambhkF8pxa1ELzUxzEtB62ws+x5Hdn+fedFoTcJHEVTD3KX7jWgj2qnb346ZMQjp4ADCvOOB6vbUZMnX4MLhaDTH4fH1khNVTUV0ir8QM1JnaoHOFV3SaspMv41ZKDpV4aYc1ocihA9SBXqRPlM86gf3dCwaoYthsrTei\/QdX5aORdTVQ9DmkzRR5KTb72UMULdrrosb0I6sy5ok55OV7ruEF6aZVu+u72jFlg8mFtLLXo77ojppW5z2ZuNYYsxAUiv7Gqgf4Dw5+s4aiG1Y315NdpNy\/E2M23wQy9xSjvhjYJt78TCCJuqodfRt4di\/LP6xodH1w3ox543F7\/nw9634\/qnmY+ZLfHh\/RQLmSufD2wgqjnGgz+b3Mtkf6+A1b7ICmL14OxB542nPHXGAPIdotYbUiJs+kG22Q25VSVFP5UjKtptBRHY+E9oI3NvBX4+Q+I0UTPyQNrq4auwH4OvhY8mp6u3vVAYW8h01fo31vgDZcmM021b1QXsM3wajbxF9f6r5vr+ZKqg1TGfRBq6ypJA9LdH+1JjQgxKb74JT8O0EAr1lPTa0Pd\/FoqXAEkhhn6ABwBUZQ1zQ+s73nqlBq2gCU69oGth0VrS1pVPN3lY658OZVlRnE+Kq\/PDPJ6oInrqNzDevbrcKY8IEJIsBWOnTtKGO6tGlBeDrBJrAbAaEtgrNk5G9j6hayGyNYhEQejBCdp541EGPeGvvdGrDQBKJY6Pi86HdApe4PmeNJgyfYqKr7WYuODp4nIDuquXN1VYBCb1xVZZmcc9BnJBmyS37HnhJ7emx9g4BCRxBBZ3g0NCXAEWZ17EySGoTC6ib7stkKmp1davXte2N36f5winVPExYrfDYg0LwB5JNkq26ZBAB6+02ALrA\/TrEUwGAhcXXIAvbOVetaevMqzZfGnpmRD+biA24Onrabvqc1Dx2Rwujrx0huPdcryGuT5GJiH10UBgNrC5\/TfwVdOq0\/YCsDCcQ3B\/na0Ad7L+AGdqX9ajy8sdu69OPpAQFpOZWkd267aUPL0isPyixUooVEUvyn3g\/JiL6CN9NKdSZ+kA1IH\/KS+PQV+LAtKnkhZ7UWJ7ffgN6WCmTWj8SY9J0qykcSXRA4obbE27dGGrmWFhnTdVnk9tW\/3NV6tYa+nHrU85J2oZ\/\/xG0FRtkip449esIPzbJugPCFh0awidlrj8t701k00MaM8ia3z7wufJfoAVFaqja32AyqG5hcoZxgF7jqDnsDiADBOwSu0EEnytkfRrmUC4Se8feqkO9rghWNCSrGjcdgq5yVLnVk3tiKNM9zjOz4iW86ldRRhZFFfP\/l7QJVuUpiVvxmJSaYlRDwm+XLraIHCdDozihGwnIdE3m2vHKMoSjtHgMa8JmGddawiNL+WlPaxlxtvfFX4TefWDzhagw9nz7he9QTXULW+vq7XLS4dE3lWkiU+2oPUvKUyXxKYBN7z1id3bV5CzflK8eoXcpl9lA1LGOlJ73Kv8\/J75AqXBrApOEmXToVcQZSPLlQCDJwipQ1bm1qN1TT8PBnaeUi7AKwT4F+RWSEOnRVmAzsKqwVfF820UcCX3U6XSr\/BOrduzFcdOFTs6letdsr\/+phuwTitdWjMsd8o1kJx4zpQi8lBxSOLr3s77gDjSicPVVoe+3ShFyxrWLK0azTw4MJlnVQNuunycsQBKey4O1DbJSmIRkVgZkRVwt4UwnaknfFO\/57URjtif2DxSQMUeBkI47K0tbNydKC6YGGVnZE8O1HPLOucqsB8xi1efjrrtZmkuG9G+toPdo+yQDzx0UI40ilCMI+OPbViSd8YTu0E6PBzokGPJWTdqukdwMvvdm4J2BwVpkUGu3V6JGpXaSFF+2aJpvXIAcgrqXzLrS6Eg3coPLureumvq4awMr1PG+4lqa7iyiEdkZhV\/SzCAAsCxv+8Y8pmiaE7atlEKokffP70T2dNUXEFOpLbaaE7F6wyYo44V4z711thEd0iw\/I42Xw4FmL\/VdaiZVubWS4KBVj7SrEVJ6TZ3XwVOEe5QTQHNE87Urx45QkSuy4BDezsyvJ8vv1fWVBiU93YIQNv3vxeF8SUM5TvQxBCJN5r8LU\/D+S9qY6wNhcSENJcR+ZU8juMK5rscSzqJoXz51NMcXcpUDmQ2FW5owSrtrMawAvjlrKV+JFHv\/bh8BQAEuuvjGAyBNrz5GjSyhd7ut5F6Z\/JO2gwtvHMY+FpSyUcOGkaanWcO+OqBhHQD8fW8LpeoNPLR0dtGg9hZHm+k3UbrFDJqza4WfA1\/Sh595BoAZruhjId6y3H\/H+wavsEFGCB9\/lrvjv2ADCBrIubBTwiy4keIHKhSOSkoB2EqcqugOfq30eLMjbeqfAhSsDsAU2l0Xx2ApCSlUJENSDQQwJRepk6h0Eirh5mYzafyeRYvqBO+JsuvyN84+XCwBgPBtcIASp+ystnNwUwWHHW4AZwBqTrsVitJlTOpMRJSecaS5wgyBzXmdjSLDOALOtK8JayV9tmFGT1IdYth3oKzArr1zQGeAVbU24nB9TPwXlYRvUx6sPDGdtSExdvrQI6UmSnArCdT7DDYU6wEFZO6ymWN65fLPL1rhO5lQ6NWaU8S1hH2uyIQllALrWtGNcRWUk6ZaM72x1sVRDdapNxlCwL1E4ss2AS3jy+h98x5ApAI6Y9cQjHMy2gYkUtJtVjdlCA3id\/+FsVDUDYjmBdBSHrYGHilb40kbj9ewB7lvivWefvbRZ7T68AcfJobrIgodsYX5QHt7BCiRjqqKIUlQ1I4puTXOaGV8OUsAJ13VxJu8\/fET+cNy1yriXvmObulaIas\/DdvWHzemqWz+PopICb57tIZMBkwwCPSXF1GucVNywTLTH1ZLXXQrLUWty3\/yZTc1W8p8o1nOiw5VQLsVT6ThPdh5e4UEd+RYe\/kbcuEcGLDLmTAV1mDoyRbKX4eoMl0HObO6NXRHdrcVWPCAUybyigroXrlJtB\/IX1h9A\/6yoHDUiZdETnyO2Xzk16gsWlShXW6exbS6D32n4v9eO\/Kmmtq00mpz960cEFW5BPz+V56dZ4WRt3qglm6DDniHZwh94kmAQwT6vCO8F+qKx2pgsgfxALVQSxdFj+Xh+1+i8MSM2w1XIfjnvhREcR+MVE787LjHC97ILXkwgz0xHgFaR6tfjpDM\/i4+P349Oag7HJy2\/TgccXEMGz46Yb8l+V\/Vq3VKtbvbkk60y5jl2PpU4Jh7bI10LFJ5u4YlLjaBtc8mibnvboP8Kir9Klm55G5elhY9t7s9SnWK95U7mI01Havn0hqRSpxzQbAAzdGeTCyIVTqmiJnJrKIuOA\/x0RJpxW6Uza3lBE46B6gFntknrV8fmoZRupSqXnoltP4j0h8QEqwULMuol6KlZmIVBScIM1gQ3rrzqG3gm+7W45HOinfhDkbc66vvnyTvprr3fg+nII9Rj278pu+5ccQCR6A7qAnoXYROF5gCbxwMED4AEKOpXcMpzl0FtWGY+THBxX37JSw8CnQ1+Cmyv3dOySBzHRoS8qOh32A0eMVN5j6XQw2fs838VELsnXdL7\/UayStrjQlFDZnP84HvvHnyq\/rgzAJSj9yc\/xqAvRiRBiuWYb4Tb9UKBV9gUjrhETJ3W1UV8AxOFRMiO1unpbawmVr0+CgTqWnaPHruV73iDTJuvkO+scx1\/+B3UDj2Z7vdn07a3DFuVktKs59eP9M31mNLQoLZtcZt+ofAXf98cURYnty35LF+pWcXHYppZKkE8C0du5C1f1kWIHv1rcPjlPyFQ3fSaTSyxLz26YVfRPdZHv\/FJeqeMlqPaXHIziCjZO\/AyJu\/8Pug8QBiWPc1VakoD+OYWd9OFlqvXmjfny+\/7W+IibF+k8V03KYJBGuTb5WI9oqALvbuLADuEOcovcrMwlg2kcJwtfgxbsCQNKxHWdG3Tw11WHcdrzRNLZdafAu8Y6pwZH0cPMx5i+lzU+IuIkb+9M\/sPCuCFjQcik+yAyQYEBYZumJ\/sButrh0ymiz6sHgQREuiBa3N+dkuQkKCyG7d\/MK62T32AOhh5spocNH6rhnMjEkLNDTTK3Xyh4XzEErA0sx+PzY7\/eyuymAkTIoKCdIRRSr9GPG6BukiuVK47qgNDBoqRnNAuXQl4sOVzLWk+asvmcmFtvJHX6chc5p1xw\/D8KlIvO06XaO+\/OLkjR+\/ujoa3e1rvT4wi22p5Cg4A+F6\/spF9QAagULN1uMX9ywCZFFDV++I1pCmKz1wlcRbF1qbTjUKpVOw+0X3EdEwt\/Pba18bapJ8rBsXFZ8eHD5PWhAR2T0xsdHOSU\/2lnlszRzX0Ewfe9Ktie53zYSh7T3aZFV8vmgbITE5+3P0z4zzZibpAmQq6H5SqmrPwC0GvzO7GVhWNcuFW48Z9rYrTddmw21RbdSiq0Si3KUHlewkE1e9j8h3y81mcMCQDF1ko34owmThBIVjL1fUQj4krA6snvPM5rdRn1hcW4Vkas+E4ZyzlvDWs8Z7Azrq+JzyuffGujRjlSJM58lZAn6Xm0XQN3nNIPCAHxFnAETDEHO9qGSlcz0uzzs3LAjeUaZ6qJCStevTONK7N\/Q1DlMgwhtnPQ9utRlOKW2YcmvYQGN2Tk8Yp5K9kOo0eg+MLhpWMgxJirqwAuc4xDV3fM+AjoOS29W3ZGZdUkg\/R2sctWZ4AjE1AqqFqNUhlgQ63smMFD2sFXIEysnG\/Wn\/KDwuEbnCsCyadU4aQyHfPQD\/ARqAeGFYEsDEH7GQv2P9uiy6th5bre\/zbmN\/X2rln+\/tDU5+mixlrBTsPBQCMTxihNtW+OAyzIQDV9D+mfMIku1l9soxBdG1oUPdyZOwF6L5GDl3NPVEIRUKvF\/nv\/DR3e9TcCaLbE4J2L\/BEmFTyoOhpEzU1QOZdVATHqhDfoxxOlSC1CQUm33Jjxc5TAdb9TCBhPcBqaoHYdE47EGnu+2kEDviQlkvgHPxTOwO1fX\/+uFRVqo2eu8j95qVXoanhFb+2oFzG\/bIVXdwdo7064x\/eopKKbxWN9airn8r4Aq2Ux8mAXPd7gPJADcmwmVLx4rt50zaGgZibRcyRzzasqOUV+T48Hjq3Hqd8kByLXFukQvraPjB8QntJ8plFK89pO3KyNOkGDm8+v6Nj7dq3VDEI5W9gKhNMtIuYIu0KORLNwJMk8S3RgjBUfdRKvHn+b1mqyq3Q01llEPBb5RGdU1M4xfJd5crquyqX8UNxz7xvhEvNRx1xok8TgROqjdJjGpkE4sjquOsZYFk0PMWqvfDWhV9jx7dqF4TKdzimK63kOGv39cZ8pERKLSMIajxfxUittM5EviIl0QIDqYlT8TUT10vZNJl6s98DC8i41TPe1q\/k5\/rVchwIsITObWG\/bVRzLMTmdnaJ1KiL2RyxY78mKkqH3sowD1IMZ9\/QrMlfuwxSFlDZgDxoglpL9ENTTqP7Z0YI\/Vm1gDPDGlEbJDE1VbrR8VahFF0xEn2F4FPN94mcj6trPEBzErYHKuT\/NUC4EPzDm0MJqi2pTjDEP0Yfr5DjCSQF\/tZ7d3nh8XTNVYpSbZfKT2tPjyu21YwU4MxCfFZI5HmbVyZPwcWS6xCdAXXx2GwYc95UZO\/Ku1IzXYF+BxaAwtaV9lt99c7KnEUufhFh8oqYY8l\/XDpKXBgQHGBlD1a\/rYbkGcvjijwiDp8u2gkzHF5ek06IL\/PH1e+sitSmh+6uT2EpzM0pnZBCiIwIeRMgFGSz6UgSArqDU\/46g4TPQa0BlqQJ17lGGd+Nel4L\/sphtWeJ8Z+ZJ4OAXQZ3z7Oh7voZrdUWM9yD\/XpfHYcAkY4SH6xVLg42Daiyucvx++Np90CESduTgs1S\/sLnWAwTX0RChWGwU\/P26WEcEZPjIWVB9NIlSGoIBjVeA7+N2+iFuSYYGJh0mX1HWy74c+msdcczdhAUB6lXT0gfsBG\/11NqNEkPXzTkDLwDNbJOU3p0hfxbUpNxhfz4fKfOrK9Jnwz2SOeDK7qg\/7gVfWbAmsBtV3qYbR5kj\/DeK1G1xUegt2qz8EyI8oxaQP5x3WkEIx8etPxDoPG6vq7ewLrEc0e3U2X0xpIqI51PtFDmFln3O9tcCDw7Mwms8q2WsPBns4l0qaI6Zcq+ZrVJM3h4Vjd6Jom3JQCXu\/BM9BkOb8LB3sFiqZetyluoB1RvTz2XW3wPNHNI+cbLC2jONOuG0P52zvRQH8XN9z7vZknXy60v7TQ3hWK15YTIvWljhWzWSEeWbfky9rt1qOmL\/MilArhEnSNxO80oU9eo3g+XSWV2JiUkU5AwrLR4MRqKnV0jVhtC06kAKvHMmT+O5SCT\/JBXJfl8A1ESO7Xq2g7TwBtQqTTBzcuK1wIcukJa83fLcBqh\/avuQxXWDZg0WITOZmkT7t17nicq2FNhGM03HkCY9\/UY0Y4O5m0ccrW8oHy5y8+kfofi+2nOBQIyL2ZKl\/UWA1bKE3hmWNYYPR\/0F5eYFAMO7xGIo9aIIWFJmQJawrby4ddVIQvDhb7azCj6q17V9ML3\/RI3k3fNuTIHnL7o2XS0zFP9zYlveFyOYwObvgo8AcET5Ezu4p0Zxg5FjvL2HTNAh0MxrwHtEy8jkEpMh1t02Msb\/PRN8RFf25kBu1aTKJv96f3TWVqdNS3c35vffQnKtISFXi0EmrDu0toMy3mCwSoMZevJgUMVJ9JJBnY1dSNWG2CYysBF+ToX8ttsEf0bXV40ED+at5e5jV1HzDpX2ZJGktVsXXw6RoyGvh0OoU2E2jeb4P8pF+OkBCtFk8GM7P5Cp+TVF5O4Q9roEdko1xMl6RKqW7mIx1+FdvnLWAKq\/g5pi6T6I6FSgWvGh15ZaRYx3KpWa9C4zXW9mtz+BCeCybKdJLh+KYbKUcNmW3DqSi5mRKThxzk436XfLAfqpR9Ar1GMGAxbm3xeBsbnHb2p2e0RUmWL1Jvrds5WkoNnUNLKlMYF\/gVhDW+0\/\/maqqnesYtHQxee7ky1a\/P30jbh\/DaiRTsV6vTGJjfJeKfCEoJpmDpCTrM9ZnTlbwG\/ZOpxyAvtfKHFoPMr7cfkAHh602gB5mTlhClABxGlUx83fPp5ZBdPAYioI6as\/xDMFBF6qX4Ndw9REjCkL3uBWXcWHELiAjFXE5kiSy6VUC0isAxkawSXjPfmgCGguLkxzLG68WTxj3R368WPU1GBhnJmiVfhyQ6a9zG05VRyYl\/XFn9woxCJWhOvmhjUbAO\/OHnfWjcUeHwO5VXzsY9HsjydQvqCJz6vdzRQRiKJ8DZxx2MEjjG2M3oLI4kJdTQ3c\/F5J852xWVIt0RoFNkgxQK2dhdEBZJnr4+prm5k6BcDpzWdKmrxFrIxLCHXpkcne+ey97u5um3ZIFTrKL48L6Z0nu4+hw0s3NqHR1CtqihDsrnF3uecRFPPyXbFmkVwyNx4xntTbCxx0lcqhSG+xE3rFWN5XqZovDAMd5VcASWMNaFO65EBKne7zDRqCD4yrRDXOkjj9kiVREONuklU\/JMiogsSy6OoqFg4wvkJjf5Z5jbw8zvTHjsrh9Hzw9q3yV4kbtOZcltUPaXmR7vNnIuW8ZOYup1i0Xb959VOa4\/s2JsbFgOqA2TocSkS21K5qHnB+aUC3bFs6sdJvsZHe2WqQ\/Aa6Nx6N7BkVhDKc8m3940ssCwMd8JrkPoNNDHGsxK8Kql5RvTUzUXjaEG7VM1uTDPt6cy9n0y0ah9CQ2cYiY1lG1Td8PW7LMvgys2hrycmlGciCDv8XFPYAk9DwLPH7MUqIGIwN6ina1N6IS78kAjTzhcwXB+6YpA\/TCFMQGAgiT8xwzOpyt621ptJoZslDJ+ExEdDez6SKb42k3F8wuOjlA\/6qQwya6uc+JRlL2u4EcUTHiQIkaOr9L2MUYv2G953t5e94ZDIQu7svbsf9OdIwH8+qVJMwwnsXM9TnTwwRGq2g5hlfT7vnJAiUjqEOY\/RWv7cniq3LSU8R\/STnEuk+kCQzkxHa8arl+MTxIHEjXvaIjutPPACf4nTJZUa4OC19YWr76MZ2aDWnS3u3Cvx\/hWvlVi3EcnXs30x8i8NYfT\/xhJrdNNl\/xICHpP1+1i13qSUN48BTxWpqs2ubwNcLrpcvi8XNZPp4aYDj4AWArDuJOOg\/EEMg4tVeqzdDtZ\/nMB0w2yr68mjzdWmSobCaYtI3sDuHilXKMHZBjKJGs\/0xQNSogi\/f1TEz7UhHiHIu1potumNk09vGBMzDEBZo9qekzl26Z\/fs1JR\/keNPTZSQx6zqgG0aSQMdni6ySi7QxxNCbebBrVfiXw2KXQzLzyKGVI4sy9QQM3lncqmya+3kvH64m9Qz7h8CTtV1qVs3xcSsGh9hJWxespfm3T+AP7VFN3Ac0xLBCJk6UwQ\/120BM1hla3RmogPOdht2T+pl1sLVDE1BIHAJhnWtaKOcJAGwNmjX5V81rvx2YkurBYJLnJhAiupu6FQBaiddQ2UsvWd02utMO7x+oGP4hL90uHFrQJcQCbFaBjAkzSP5FpL5+eSzCGC+hhOyU++5ta+se\/7VxF0FjBQZ1XqMONzBnZpjctUKDYiJXVogqFiZZ+ts3mcgwBgmJtOLIQnJ0VMeJoxOEO5OPVwQOpt80I+ys0soQaxO1Wk+8IKE87kLcI0hQQI7lj5eGhlBz5\/4sjyDbkx57r3zg+44PqzQA\/R4CpNH5NhLG1bzInLeQQ3ZfD4tf\/MOBCMBCSMe1jUJpZKUV+feOqJ3Aw8NQndjc1nF40SPxdRKebqkOm5YUQc5QH+RR8gh9InYas3vanjXD9escJO6zA2eb7MZYi7rQG690NIMxXc9rOipJKZMaqmUhFyYJtsYdVGeC2mpHOXjCmli59Wu3wvQSu4Hx4P0zF2IP2v+wlMono37NoHntzw8WoLvFfrj9D\/71oLXia2vDHMbZ0mwazvDl3zcCfbkZUEtGOx85AwPurbf1mQzhf+ZQu89LVKDjKAtU41BAQVQCOHI3rvqcwsNUcegyRsjau31Z0A=","iv":"bd739e56e8afc638de93bf51a71198a5","s":"dbae98bed08ca97b"}
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