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Dec. 23, 2024
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Marketing

4 post-COVID-19 marketing tips that will save luxury brands in China

August 26, 2020

Both Delvaux and Balenciaga's limited-edition handbags launched for this month's Qixi Festival received polarized comments from Chinese netizens. Image credit: Delvaux, Balenciaga Both Delvaux and Balenciaga's limited-edition handbags launched for this month's Qixi Festival received polarized comments from Chinese netizens. Image credit: Delvaux, Balenciaga

 

By Wenzhuo Wu

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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