Columns
January 5, 2016
Adam Meshekow is executive vice president for product strategy and national sales at SITO Mobile
By a Luxury Daily columnist
{"ct":"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","iv":"60f56469482af4470e2b2891af4ec186","s":"b2247de180f8b581"}
Share your thoughts. Click here