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Multichannel

How augmented reality can advance luxury digital marketing strategies

December 27, 2010

Tacori encourages consumers to try on virtual jewelry

 

By Rachel Lamb

Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
  2. Rolex Testimonees take center stage at French Open
  3. Immersive tasting pop-up from Don Julio coming to NYC
  4. Four Seasons Yachts previews Marina Day experiences
  5. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  6. NowManifest acquisition to improve Condé Nast Web presence
  7. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  8. Genesis launches ‘And Just Like That…’ content series
  9. Blancpain opens new US flagship
  10. Saks dedicates flagship windows to ‘And Just Like That...’ display
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