Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
{"ct":"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","iv":"91119e20971437c1d81c1c3f57f4455b","s":"44442b49511de1cf"}
Share your thoughts. Click here