Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
{"ct":"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","iv":"0b8ddb3d4f560fd6db27bfcffff1d1f5","s":"eb198f95d312493e"}
Share your thoughts. Click here