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Internet

BMW highlights 3 Series speed through YouTube contest

March 29, 2012

 

By Tricia Carr

German automaker BMW is using its social media outlets to encourage consumer participation in a contest that showcases the new 3 Series vehicle with a set of user-created YouTube videos that are 5.9 seconds in length, the same amount of time that it takes the car to go from 0-60 miles per hour.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Louis Vuitton goes big with temporary NYC store
  3. Alexandre Arnault named CEO of wines, spirits division at LVMH
  4. Genesis House presents winter light installation
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Saint Laurent Paris rebranding effort to settle over time
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Burberry overhauls strategy amid rocky interim results
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