Luxury Daily
The authority in luxury news.
June 5, 2025
  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Les Roches launches private aviation postgraduate degree
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Free-gift-with-purchase promotions incentivize brand loyalty

March 28, 2012

 

By Tricia Carr

Neiman Marcus' gift-with-purchase Brera watch
Luxury retailers using gift-with-purchase promotions may not directly influence a consumer’s purchase, but they can offer an extended shopping experience that can result in brand loyalty and give luxury brands an edge without offering direct discounts.

Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s are promoting existing product lines by offering a gift with purchase, often after a minimum pre-tax total is met. Most brands are marketing these in-store and online offers with email blasts and social media.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Les Roches launches private aviation postgraduate degree
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Vestiaire Collective launches ‘Vintage Days’
Bugatti opens new Washington showroom
Printemps unveils VIP shopping suite at Haussmann flagship

‘Video games are a powerful cultural force’: report
Les Roches launches private aviation postgraduate degree
New marketing chief takes reins at Equinox