Research
December 10, 2015
Photo courtesy of Bloomingdale's
By Sarah Jones
Retailers frequently focus on logistical concerns when expanding their ecommerce availability to a new market, but they should also be focused on tailoring their online shopping experience to the local preferences of consumers, according to a new report by Pitney Bowes.
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","iv":"8d538e90bf27f4c5abcef44122463aa5","s":"9045dcdbd130285f"}
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