Columns
May 28, 2015
Momchil Kyurkchiev is cofounder/CEO of Leanplum
{"ct":"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","iv":"f12da82026f8aca6d3021ec4e5a0cbd3","s":"6206593da5801ae2"}
Share your thoughts. Click here