Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"8eb8f0b438b5343483604a98cb3c3607","s":"cd2c49e81f8bd92d"}
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