Marketing
June 22, 2021
International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo
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","iv":"4a3210391e27631f60aaebb3139f3ac0","s":"b43511b8d667e014"}
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