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3 unexpected luxury growth categories coming to China

December 8, 2021

Despite a gloomy global economy, China’s luxury market continues to break new ground. Here are three luxury categories with massive development potential. Image credit: Canada Goose Despite a gloomy global economy, China’s luxury market continues to break new ground. Image credit: Canada Goose

 

By Glyn Atwal

The global economy looks uncertain at best, but China’s luxury market remains resilient and strong, maintaining its expansion through a growing cohort of novice luxury consumers. It is an unspoken truth that many categories will eventually mature, putting some luxury brands under greater competitive pressure. And yet, there are still several product markets set to take off and unleash fresh expansion prospects.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Pomellato reveals exclusive residency at Bergdorf Goodman
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Luxury brands losing ground with younger audiences: Bain
  9. Gucci channels spirit of giving
  10. Kering launches Generation Award X Jewelry to support sustainable design
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