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Marketing

3 reasons why “purpose” is today’s hot new marketing trend

March 3, 2021

Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Image courtesy of Prada/Anna Catalano Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Image courtesy of Prada/Anna Catalano

 

By Glyn Atwal

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