Marketing
March 3, 2021
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Image courtesy of Prada/Anna Catalano
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","iv":"e2bd5b63e591627d5531c7bf0b66d272","s":"4ab37dd287d85b49"}
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