Marketing
March 3, 2021
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Image courtesy of Prada/Anna Catalano
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","iv":"fb706eb6f62f532d7b5bac90f6cf2af7","s":"37ac4022aa8854a2"}
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