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July 14, 2011
By Steen Andersson
Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand.
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","iv":"8f6216c2d352e5cea9453d03ebee89b1","s":"a6e01fbea1f269ef"}
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