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July 14, 2011
By Steen Andersson
Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand.
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","iv":"32b0bdfcf4745f3fe1e061c321a6c383","s":"baa35c8cdeaea824"}
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