Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"9cf95c7e1175b69bbc51993d4bb302f9","s":"8b7934b13379e800"}
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