Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"d3b0dec4b2221f0d8ea1bc56bf24237b","s":"649942f690102845"}
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