Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"b035dec0f81da6a928fdd00c0cd63549","s":"ce3bba7cc0ae5ff1"}
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