By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"7d428306319692c543c45890ee18db15","s":"c4f397964553da77"}