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May 11, 2025
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Columns

3 ingredients to build a successful mobile marketing campaign

August 2, 2011

 

stacy-lewisBy Stacy Lewis

To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. ThredUp launches first-ever digital vintage pop-up
  3. Gucci names next artistic director
  4. Global South climbing centimillionaire ranks: Henley & Partners
  5. Tiffany & Co. scales in China with Chengdu flagship opening
  6. De Beers Group to discontinue lab-grown diamond business
  7. One&Only Resorts rolls out private homes rental program
  8. Versace taps Sabrina Carpenter for La Vacanza campaign
  9. Private jets fly higher in COVID-19
  10. Dolce & Gabbana taps DJ Khaled for eye-catching collection
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