By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"1279c7ff93598546fb288a70009d281c","s":"fce131e071c75b4f"}