Marketing
September 29, 2020
The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Image credit: Shutterstock
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","iv":"cd030e56a4515ff9ef64c3a2ec7f7840","s":"46c5936dffdbc9d5"}
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