Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"d28de6eadc5394a6dcd28eca98904578","s":"43da87c514a89d86"}
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