Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
{"ct":"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","iv":"c587faf8d8b8ff41807240db675eca29","s":"d26bce2d9f38a34c"}
Share your thoughts. Click here