Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"59916350e938d0959237dfd44c4f580b","s":"8ddb4d35dc45677d"}
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