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Dec. 22, 2024
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Marketing

Pricing presents challenge, opportunity for luxury brands in 2019

March 11, 2019

Consumers are more apt to seek out promotional pricing or discounts. Image credit: Wolford

 

By Sarah Jones

NEW YORK – One of the luxury business’ main challenges in 2019 revolves around pricing, as consumers attempt to negotiate or bargain their way to a better deal.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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