Research
December 11, 2014
Gucci cruise 2015 ad campaign image
By Sarah Jones
Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.
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","iv":"25a21849190a569771ca39b3c8de8acd","s":"7110a7f7fc2aa4d3"}
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