Research
December 11, 2014
Gucci cruise 2015 ad campaign image
By Sarah Jones
Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.
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","iv":"1d5e9e036838a61ce13a5ba05595dd18","s":"e3d83dc9cad971b4"}
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