Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"2dc8bf69971721d8a770d24cd6cac4f3","s":"d032abef6c16675a"}