Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
{"ct":"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","iv":"54b02e7ab337651449b2b909cae9a4fa","s":"dc682f09e7b0d397"}