Men’s apparel and accessories designer John Varvatos is emphasizing its edgy, grunge vibe by advertising rock group Urge Overkill’s new album, Rock & Roll Submarine, on its social media sites.
John Varvatos previewed the new album on the brand’s Web site, Facebook page and blog. The campaign ended in a live music event at the John Varvatos flagship store.
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","iv":"ea079e32921725a751557d79bd59b250","s":"d0e2197f82dbff32"}