Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"f919928c23d60955c7d8f42b50f06493","s":"812e379b8880de2c"}
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