Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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zIyXuYnJRrEVqJEPl0Z+72a6E7TqTS7VG\/TW3B2Oo0a84ndxWmjsK+EV6fQ5470BHKDNenWwUxcOR\/vRl5EZAipT+8KYm1pIo1L24\/LAB6rIlrup0tdSB8mnAhgVakhsKUx6M+IjrhAfZ1m+dKU8shFtjP+CPfj2nf2M8TDzaRG+p9oCYyMjvK2+LOQ3gusQC7\/+QAUWtLnrVY1Y4AJ+MwXyVgYZshGS7pTaETAWkJr1bw59hwQ\/otdNY5HwFh37OgD0pGniRLdIKOqIErptlG4JIHeQEUId+jtLXkhkLSFKYlLyybPfMb08UeCj1RCz0deAcoLIJRvSK8BtciEDME0bJrICp+Rx8Z4ZNKq7hUconqSRAHyi1SvE4J0HSNmqPiUECyOgl0VaPmEz5ejpE1wlD\/Oa1r\/xtjGCEiaVCWmltvNMbsw\/DPWXiHDBwioIQW6jKFYeYMHsmFxRmJ3NOX5euonYYmO8Dd\/U7\/h1JPWEIE6qbQ1XnRGY6Kk3M3bFwD3iYGIi4kCqWA9PJmq6kdTKry3qsYm+IttK9VpHYhPi6DNlXr5H86aSORWuxTSIYZAOC4JH7kVkWBaK6+PFNNaIRQ3\/TMH6NeKcOhBV6zc2BsGWTX4y9K1d6Yo5sByFFyJX2dZ9rkE4l83hoKuJGsngXArsGBPJAmB\/WCFQbcNkbDCELWo7Xu+zbYsivijWXT9YXR6Jck\/zDE\/kTbRgGDgxSe+eaTOdAlBxJS14pUNnHq6R+s\/XrwVsxvHTWgztHF8ucGZACwWqTYDQmF4G8uCBcLohzBuTXOh70+Of3G+cqoIzrpHN7y+LeFXlvjrpWEXozQjTebt\/0wRW7Zq34dB1JhTtcGKbEgSRi4O+JsVlgVXfakHw9DZvQJZ2l8eGEYDj25\/W+4lF01Z5GutzS9jGQiBqzNiebr26O57h9bFzpABgSrS6YduOk7WP35ryoSxGs35JiuPNO4\/pmws0JC6AXrz8n7+MX3Yh1ZXmvfAaigAyuYxGyMyjEHX9NuMbxRcxZJVmSaZ4sKWpkBCPXotBh2Ky0FiqL24mBUo8B\/9RlnhvjW5zu9QS4MlJuHxg9neWMFfXEd+PYyLTzy3J\/PsS9jLAvmYsYlx4y3a05vnQkjov0hNVuVWF15LD9x6gOW8ocL32hGGDgFXPypL2C1AXCHVC7sLehwOCrvhINFcQIXvKh8V0zyPQpt\/uPRXR05YF7Dma9zNz3grfnjydBkx7TpSXjCUi3K+QkQ1jZXRsRlrDZ4Q6yxaVge4ZUT03aHozmXq1HEaezDFG8eptKk3BlueOTE8orwRIZVKFAMNMrAkmSjTA8SCVLqJjcT76\/KDbndOlXBPxlRRg7yibxYHL1UULxpzxrhoIzwoA9q9lkNug5s6+zZfiYSPJVg7BG7wAvxsf\/ibBoADg8Oo6Q5+vO8tnZYyMNvz1Kf3iKCF7EfWQ9+lroE26BpFE0mPvAWTp9EM5YPoLVmUOA4QrFSGbFpiqBIW9THY5ak3Emkrlb40vlQmm7QqBjQ+a6Jk7i46R2IWbPpjZNSWQ0wwi8JDSPci\/EMe6cECZCG6R8vtj9QUtWrdnEP9AJ7534YmVrVn1pIioqM2d+ATc\/gVZ5a6vM98BlHk+91Yko\/9FkUM21dgoydRSN9zEtLtZcxVw6eUBPIDSFDAIPNTjSIQAT3nE5E5ks4lysXfKrVDc9IG0qhBeFI0Oep23lqPlIvQ+3IQgFu\/3rYE69A2325EB13d54zKhY9+KB8JoI+XteAFMT1P04UKLoFz\/Q4XnFFek7sISnjtBY\/2bglHS22lIDXR+\/CYudVF3pOdhulZFa8XAP8yVuDNQDQvIKDBHFPm95qh235x+oKEr2xWey7QybUXxvM711Se\/4Lf+EwxPBslO5HXi2Y0ms1cVqaYg7LkMZsUIsSNATuX96mZnZrZXBtSkEwTXwRHSoUYIjlp5UbNaOpyH\/UKyDCmeHN\/kP\/WVgkPJMpKYHYOV\/1KUS+THMH9H2dqaTlTT\/dgxEG5swN0eF8kBlH+uWvvEqnhd+EuEjGDAcSMrImOVCOGQzChVZIkziAL+ytt99EcINTY5auQNAunrKBk7SJ7GoWdhdyUr4n4loDZexzY\/H2nv1SR8Wv\/JTwsRHL14f1UhmGBki0l\/voDnBHoe0OZZ3O2Bcw5dKpyOCfBOr6o0cIQlJpeScE+lKx1LfvduQayFboJWPsd8pFUzIylQoO2B5zjzuhVbh3W78fyg+jv1eQ7gPl5+5cEM90tbIvLX9ZZDy4m9RhIZ3nGQogiCXGXXE7H2mXFc4xFod69o+GEkwFpLILFBsr8gYGkv9LZy\/1NlJBIi1bh+OtHyKuuGbA1sAVcwUJp4NrrrQYB7mOjKnaxua1KQ9uPGcdw4ax2GMGeVeeEvyF2qmxtxNpNXA36GdCbRn5wmWJndTUfeGEBC6v9uPsKHBKgjaqgmQujZ2U17C2kVff1DkSjKk8gVbpvsxim\/\/wWXz93sHPbnMsZZg0ipfYu2tZyiuoeuq1VGh5I\/nB6eSk8y2LTDLjsHRFzJFEtejGtDgS69qPTfvmqenAb4AkDSMjeihHM9IeAKhyjMMT1YGvOmZXSvv9ADgZ+nDIBSz6aXCIO6zwN1D35hvsZuwIJkooIoRYc\/Q2SX3+n4G\/+FvHBtFnXU6RTcXsJ1G+XeGVbPZ6JJF11hKH6d7mADgQcCEnQiSSocVKfeNR8Jtwg2nuUPEFr2iEc49CBgjsbSvzcf4qCOaDYB9PAl7vUvrniiuweP1+aNflHymP0K2boSntQJFzcbNm\/ef+Tz9InComXYX2IB6\/5vDqU+\/nytT9k7YNUO9Us3Q8rBYTLCUsCmcFl3Zv4X9uJrhmLBEyLVV5+goewwET7Tp\/430eex9bgRJYAXyLDbRUWt2Ylk8mpbzlTF4A6856yhJ0fwYJEnHifOdWwz7T3SzxDY7LNw3B1l0+2SRpX3KPVmiknUS\/psjoHnvB9BAyIhzcQZbxJEe05HQswbboGpoK7ajACZaF4F4dB6UAQuskmjquKm0w21K0B2V2SMceZRruJxuWIW1L+YcKbtOXIGohwbMLQ\/OOjmQCgBOT2f0yK7QFm82H8M1TgBlHglHYqfWzse1dhGKZte1g1VR52Uq2iBAgCK8IvBOW8W9Ji7qDF64j20o+vvVqOv5hJNzY2zWIJR3QOXAPSBPWC5B0Z89o2XX+0rNRZCkNMLUOVUEpm13tSHMA0tvDAxVR00u3zYW4XnZRIE\/ZHF2nB+WgGK7hCakSitlo6PoR9h5nVUAG1xXCHYrEtQ\/JfxC9kbDASjk2To03QR1NeKsoQNyOtnKGneYLv1Yy6e2gkIBIm5qKpKbrnaK+VThlMPSONd2mGpEHypEtLbRQe4WKtYEDxlnA3ni7QiWkRcAfQs7Q4WTpPulSsN5cJj5Hj6YdlNMZKZ4d+M1AeR+Ds+UhtRLUBYHJdGcwqm9dUQgmHlF2cmg7GnMyf9yFeFqXTKVzZkf931vO4xpWzxU36XV1Cq1TiCllwmewV7ZoMfMrs1sFtN8uGXuH1ax5qbiLXXUhm9sT2L7PR6M9GCdQkJvNdCgBKaUYuF0CbFTnwfDTksHYUAdnCDv1dZ9lfyks81BnIePJ02Dgw2DaI6dTGgEz9h6LZy6LEF3HKh5rhHZY6LqP5v5NCXfqCxAydut6Zsmf\/BHuGd7KbpohE+qqzHGJ2o4wZCRy1pmd6VdUCAaHbtn+3oRCNRJDjirr8K\/vYv0omKVTcDVmQOTyrpJAt8njRX3ngBkZMVDsm7p86KBtrNRvBsUJ0MKzxVqJuwH+UZyTnGZ3ohA6GnTbmYK+QZbQycVIO1lGUDx4Qr58j07ZdXaOpMLLU+gTA08RjTudIseN+ffk3IVNqZW2r0\/InkaQMUpdMaliUmVFfMcrg5YPT8Hrlz\/vuzSrriRXBG0onUyAMpZaqDXLc7ciJFxJCulTofaBkKxFa\/p24gipySekQ+nnauEQLyrwsQWTGZqa3e2JracntFyY+VCuHv0gUVof2MmSMJGmh7okY+BfWmAyLNJTtW5VlVY4stt\/rIwfxxSmsJxGh\/58+nDqZoGhnD++7nXFGZXyoBCK8NfCc\/d64nHe2zXvdTPXNjGa71VLuWQ7TaHgu07mPDQdlIOaq4qGzwjKiYFPT2l8uYSZ8b+Nu\/pZK4coWVFZhEmDan98a18v1hWzl41park\/Q0aJwkNZ8ag\/cqCe0rBRu3xfiprFkwLytHRyEp37rq1olmPa0ORa\/xvY3MkojqTcANMuVgQYq9kF3Rv0JV5wP9DlLDg\/EUH3r3fEWAs3tJBIyEsG3Iikh0OZ+v+pGsgU\/GxCsdHw1tIg3stqylZHHjuExF3PIHE1AOPWjlccbfIAKeqU3Kn57751\/J2BOii83\/AovGjLmPcmaN23SQJ6t6DOWmQ36dW5rZxTGT9yalhjouzDtciVceySRdEs4SF04OCsltNwqXTbgzTc6sumtiEoKV3n3obAhZOgyHcCGGMcuVNt1BdMAVyc8y1Pz0hJIl3sXorjOVuY\/0r688xOnLtxwEliBkCVszFsJpD1XF5oXIn13CYDQEEBqAShz71xvB4EhxMf9NlrBKfxTP7SiqyD\/Gz2mNeIahR+YmGPr8Rjyp5qRgwRcYpccRkMteB3M+ZkXgRSFgFVtUp1HZwuk21lafc6I23eQiJNytBqNMKyVNIP1gEeSIe0lfnT\/Og27mwvpQZyR+Ym7mXea\/osvhLdPERbKQy93Kj6YtgUh9SWipx063XWd7KlQZPVvAziV9tfAQwM=","iv":"9cf48378826d683b8cf4b44f526ae1c4","s":"1e188f9345962cda"}
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