Research
June 24, 2021
Millennials and Gen Z consumers believe society is at a tipping point on issues including climate change, inequality and discrimination. Image credit: Gucci
By Nora Howe
Millennials and Gen Z are looking for social and environmental accountability from businesses after a year of political conflict, climate crises, global health threats and racial injustice.
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","iv":"426f3777840dc3e5a98d273e05bb4782","s":"12b377aa3846d9f7"}
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