Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"883b42c897911cef7e26cded83b9e359","s":"28afa5f00c16a830"}
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