Marketing
October 13, 2020
Spring/summer 2021 ready-to-wear show. Image credit: Chanel
By Nora Howe
After the luxury industry took an enormous hit with the COVID-19 pandemic, fashion labels have turned to new ways to share their upcoming collections with media and consumers.
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","iv":"b1fb5f3a86d3555a00f1ad266021fce9","s":"b12174707cec24d2"}
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