Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers.
Mobile bar codes can be helpful for brands whether they are hotels, cars or retailers. This has been proved by companies such as Michael C. Fina, Norma Kamali, Neiman Marcus, Audi and Bloomingdale's which have used QR codes in out-of-home ads, mailers and in-store.
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","iv":"39b812bc1a4a29ae3e227418db6e07da","s":"85833687e5b8ae42"}