Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers.
Mobile bar codes can be helpful for brands whether they are hotels, cars or retailers. This has been proved by companies such as Michael C. Fina, Norma Kamali, Neiman Marcus, Audi and Bloomingdale's which have used QR codes in out-of-home ads, mailers and in-store.
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","iv":"0a31b157770526880a612d82e1f5655e","s":"d62ed5b884601e7a"}