Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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xTLu20VBRRls0iZqfaD4FyzCSjHmLO+yiMRuUpjNTbWhb1WwbbxFEJjZ33wGTcDXOUY1DJytXcwv1l7lXyLo83IZlhsbvQKiQlcrCHawfEz\/KXWJbsoX4PzaU0yMmjeBgvPQZzMHu3vZEiAh1ojkAeveGEZUwyrtqdDo43h4qDT0NZGuiLB59eVNmdGqi\/iDudi84C93e3r2nFG0mqTN+VkoVvAbse5+bD9aqSLzjRhqTc6fJrFB0mjp8xetwkFFMaAAO9YBOfPwl9\/MqF5B3Us9uWmBGsx5CA9bbXdXBL2nvyaws+HwXX6d16yYNgUbPmk2HjmcINrMWyXfkCFX41GkFXX6jpRvTnNaBtnaURUSPAYoAFtCTFkVKaYnzvmorjBB+8WVG3yYIDKYsHzOfBrM3wuujCpAeSLbWpjzK0Gz1M1jhlDzRROPksNMFeyZ7dKDwgO152+MLOPSMA\/1iubPNxWnC0lJ+JbkD6nm4D7jPHAOJtY9UKaqnQnBcxswDk5\/5RRJg7FNO25Qka0RZ1+zAfmIRE5w15kXgrh4HxyJZO1e+gvTEgF3hXKO9BoI5DiWAR8mmityWhqyjJKvqx+fKgraWB1amn1vyo9YlEoZdtJ0xEbFmi9LX2x8eTds\/hStdBhLQCRLAPv58Bq\/CoCsx8G\/Qq9AjCo4iwPIGR18ELma7F+nlBiGx9LHuIpjgot91\/wDMI1dHG6GzDHud4RgL9xALvjyWzO60MKiRPLImF+1JDbl+I0GLJjzSaOawVKkFyA8L4JJTUaB+IbwyL53x7pRRNfyQvUCrybQMz3T7swdOyzghU9ka+1dj8\/wNmB3drdXYx3xNyCO65DPaZc3F4jOpwOMof573phCZQmp2fSlSe6ACUMmBv6UQBhaihu7BdBlARzdFVHMNkxYbPms325cUuSQ3VKP3rBm3ipGPsQKpMp1qsTWijWogK6lI9BBO91rIXHyXxE+nN6iIXhlv2Hkc1\/1SiRKElpoXgmVhbFVbzzdVx1YvEameoEP2attk4ug129q2M2uu538ChSqXdBg\/3VdDV1fWl0cpWT+Lya0KOC0RdUNd1HHHS5CgcvfkCtpbsXTV3UNPVOEQSBfEgYZgyj4zujJJmNRe0h3IN72H5UtTv7gWOKQ0vLe+X9uN3ZTv43PEvnsbYbyZen\/vIf5Su2P9EIYw12acL34B+FhC0vTZgq\/TmYWRhQJ6Ufb4WQt\/y+68LnUMUatez3EGhN\/cdVnLiBOQrAxkb8bHJrQffCAg0FLAJllp5KaLoGaE5yL29uITZd6\/wOckRcImP51oHZesNjCojBhipNPiviLWTX9kXSQrW40E\/hOyFb0LfNLJzxfvmFSIsJ1U\/ZvgU6gOL64X1FCiumoFKV0xA1ceGycLfq8mVQqK7lfxdPHcnyMt5ai8OS6CVzkCTFOfL4ZB0uficjAyxyMitjOp6c4Ym3C3S1StfGILMU52g6VipHvwfOcj1BqypvvuLfSazh9qxHYRhahkYpX6yE+wzo9vhAULnMUa3ub0Gkx7RLMDBxLXzco\/PJSEsQRbxj0dve5oIQ5mJhvnwdrH6hQBocwPRAcocaYk5L95mQuRVIFuD0YnVH680bsBXpMhyBYt\/ZOfMTL3HZIm863p1SrlketwKVP4DCyoYuoDWRwzc56bpfW3QduCz6ygByLWJV\/tjNAEYTG+Spwm6riNtFmS1CWi9xP2Zq5KB0Z8MJ6vs\/34Db0eyU8KxZ5OXU7D1Hixl76mGHXT6q\/dq0uuhUuUFOATNWj5e0oFTUJstYMgXlCbKCYZIVOnGyrJ6Gd0uCG8qN8k2oju+xYooBKXvG8ADm5YwDzJVRs+H7G3rfAPTuz\/scUMDthJeR3gFcT5pk0GEZnOq4rcJAr3UumlPNNLGo0\/qzZzurZ1RVz1yesQDYHHiw4ykGiu9MiYJBsjwf2R6JB7xvEWgR5E2f\/Gf73r34S9NBuK8brpnJw6GKbt8ToLBQg4gzZXCpvCHbBaNllNThvcxk2gPaCMWxgnuykyVzE+\/Owc9wpNgq6cPz4mQO5RpVqgekc3YB1JiVe1vuYrbC4NtfGeofdah8ptiANeoGM3KRcT+uTWzszir9IElZ69iS+gbk+FBaVB9j1pzkQ\/vKwxRrfNezDvGiUImiEGDuzs+c8Y0dXAHvzOaJoyzP5LoKcpeRM3egoYyHFccWfU6\/4VbNUOp4CH20LHWRzZnbWtWes5m5N1F\/O+n60D7P21WTh+ZRrz+8nL1rZQAbLhS50EOGJ1C+SB4wb0amVn1UFFbMl8XSCSgPhtnCWZsdx\/2fGusfjL5kiCqZmzioiSM7LUui3De6bJDmiNeANcVPBA\/cWIyEJV7bY0j3p0VURyqLzOdv4LikQ2CAYpXNWDWImKLTSRrjzltxDxaplxUB\/YYi4QSeuSXIIg+6q4rMtYi6QVqW7uycx4GAJCgPf0qNGWc4mYQ6vdo53aPfNzQ1kI6pURxjXWAjGNYciIBnOF+Ebn7DEbc1FiQGFRC1yp2vgj0A\/SLgRTxLv0ZvgpxighsU7CK7CfqPHo4skxlj1vsqi6KouHKyj15Lhr48i8vZgWslUN5q+ChTOB0+6syWfrgFMTo5TYjRPQbJbTHNzQMwtfGM\/g5CTuEHLCTywo3nIW31TR74Y8ON0FwXPxbyViM7bfx7v2wWOWFDH1wVQ7hy+GIlvirKlFad1tFVfSIGVPB3cBtmuQ\/e1XON9IAIAirTx\/PUzONLewyPww2nzf7dWMtJXlirjlIagpD65rwDfpAb97owO\/5V68Wg58EEYpngY6qXHVBw48eYZFa\/SstGH29YHglM3aamz7SPdQeRwIaLHeVqqj3XpYVNVmq2Os29CRpck0OxuQBH+tLkXQjm6ohuaGNHJ1aq7h6y9QR\/keQtaeei0ZoYP+Mu2Q4LKH99tJbMyB8HAusJYAuwxEvfSzW66rd2PCy+CSD5leWxxGMPG\/LSSGpyEXoYrAfjsE4lJ6UAEcrigwzsbmdY0P0eb35SGPwAiH3QtbtZGP8Vs03wrrOl9loY9RyqQbEUC3r7G0fAvCbgyRb5eye2OUigWnJm6R8kdUCDKkfqvTC\/btV\/ubwUvcCZ\/H2gfIWVk0dfVTQwKJACIqNAQip0TegEmNVwpBis26d3LGeIVlRAu7slUtN4p1ZrQywoNSN4MSkB0vK\/Y55MNXGYMQdSTARALeAL9dm3ZXrFPHIPYpDmtKcT+d7Ure+ZqYS6Dpux1RqCsT1i+Mxi7AMZFcC4e7llU7PfIe94vtrOCCjnIdALEKQGZrTg4g+LPAHiwDiSy4Y\/LM6pSGDNs5HjWtwi2pUNbH0pfv3PEGpLGa5cjxryAUw1z+mWMEIi5lYkfVC1uSdtTg3685WXj2GHZBoqauapH0uNbSo0b1X7ylIBxaUelTkG1y7RuQ0xveIVl6BKZgMCW8PFDSzuCRfxrjjGqdWbmNLCwmKpyIYLRWOJ5rLJsi5zLQIpZqghsnNPoCA863yCzuBIZq+UcY2UU8NTwj5qqB4vKi4pv3At6d6E7Khv5qnPjmSO70Trsl\/6UTvM3RE9rt74XmMq7YbSyjb373mEYVdJHb4v\/NBQnqMgqP8VPrb0gFH5XUd+\/jhNjYK9hT3D8kl8SOoYfT60CPGXl0drsP7JFe9tn+YGRNIdqd1f7hXjSMYNXgjFCXDmCriH0BY5ydM3uxIOq6RkJK70sAu\/GOXLRYc04eG5FVDZkKIUbIo6Q4nPMlHC3Jo4KQwlX58Pc5vvdD09rPNufrpPwlnXtT8gZrV5boI1ptJUgg6RvMqUgz0jVWP+hYRP41BYUffu9JJJJZwkHa4B7b5FOs2CBIwimWO28DXOBEu8t\/swySqajZ8CHA\/RqmFuTV+EShRXsGKCLWNyo5lerP7Ab12K7sN1IowODwOQ9YzGPrkcLZSkAX9scx5el6bMMTR3Ha3ptPxkPz9b3dk8iSeHvF17HCeZqOZ8YVYH+U3b0Ljrr0JCW1ebybVmg+Y0palL+251RpNkXLzfc2kSdDuKdXOZiyIerwQ8mlJf0OulN5XkZnMvQ8FPvxdes9zg5Ht4JGk\/4R6yAOX9ajaaJVps21Yn8qVvkc3yfw20+9MLzc4+Pww5wGqIah1t2VV+lis7fA8HFTadJFfwhpyltzUqe\/y5ONl1AeWiZ1PwBKsBWYcfJuS0b7d5w4P+vtJGMNcSVG5lFk7uHQwYh0zKCutK6z1eGbCTXf9LzNQLHcixntLqsk4fbzeBXwLgSiAYCGUiVqgWfIN5YE1z+0DKci+ofwO6JKlQ5JBYFKj7P+csk8fZdHCpO9\/1E61tn+94Kj+UPoYx4J08VVfMoBeX2F5a5g3sMJw11DHwZVnQPz8Ugsk8tg6LiSgvyBStoNKJ1Hxcjh\/fr\/8Bj+RjVLubezP\/Es3hxY9EfCLzgrWa7SjzZyawMB22teE6HI021yyoqIbwBzkdE1j08VeItHW8C5wLvqyeE5lGEiWdqI2K8ey+jwpsupvwc0jyH7e0lH95d+84fUR5x9nGwzSnESdLFaXFp0FBEHx3sAFilYJBNZR0uY75WLOB9mYcis0tRZ2O+bMHu1PbfQXXvIZT9oR01qnJzL\/6EfuN609zbt8DPYglNDbeth6ftYk7zIL\/5RQ8fguQhBmySqknjJ9EKaoFiPq0ikkroLY8xHFZ+xtMlT+YfODr3+uR4ksTWub8e3WgrzO0DKvISo4G0QENn9u+utraalnTSevLOHd9P\/FUN1\/kabwlpq3mD0s+FKI7cSeyGcA\/gyeny5Pz4sMcmJM64aNZOV1B8Dz\/57UocdQBUYhnH1b0KpalRNGMzPF5ZpoCFbYMmk4y32w6Vw8EJ1oNgvAGZlEjRn\/J7P3B3Krrq\/kxvffNg2iB0l+HyUagC2XBkQNAS84Xx5WyDMS1i36kwdf0RdEHYqN4bTWwYbzA+jk1uUflYh5DC56UZfD2\/SzHxE8ncJXuDSZKiH7kjcsiQ3S24qtkGDQD1nhbDQWL39fqhhpZG5nK8AoPLFuET8W4Zf3lodLGmKnR6EUdux3wDTItrfdkSGrE5S5DqJlDzYhl87GGGmXv97Lff4Arkw1cv8fY6AKDh0xe1y4PQ5rWQf9x5YRFF863Mydo5ptTvNOzkfCCm5qqL+vdfspKSK8XXvMoUUiA7fq\/K3cN51PmSfATCul6jBZR6012HVnHPElSlIV5qxVHQvnYUrz84iiJIL9xyDqQ+yW+walk+ozV4NTFwBA3O7g3Z8ia","iv":"f09185045e97e7d4a616c7ef102d86fd","s":"1ff126549f62715e"}
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