Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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