Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"2e841d23ea1eab8550744f3b978f355a","s":"13439af4e91f41ac"}
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