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Apparel and accessories

Burberry fortifies immediacy, personalization of see-now, buy-now via social aids

September 19, 2016

Burberry promotional image for September Collection 2016 Burberry promotional image for September Collection 2016

 

By Jen King

British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Mytheresa releases quarterly results, reaches record high AOV
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Pomellato reveals exclusive residency at Bergdorf Goodman
  9. Kering slots new CEOs in at Saint Laurent, Balenciaga
  10. Dolce & Gabbana, Skims release limited-edition collection
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Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Mytheresa releases quarterly results, reaches record high AOV

Audemars Piguet unveils collaboration with artist Kaws
‘Copy Nothing’ campaign defines next era at Jaguar
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury