Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"6dd5c2e20931d369dcb88a3fba713544","s":"92c98a1826b93c26"}
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