Advertising
March 24, 2011
By Rachel Lamb
Backed by an email push, French powerhouse Chanel is using actress Keira Knightley to promote its Coco Mademoiselle fragrance with a new short film to drive online sales.
{"ct":"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","iv":"0264c0eedb3eed954b86ea1f99538eff","s":"b836b8af3c251d71"}
Share your thoughts. Click here