Retail
May 24, 2016
Barneys' downtown central staircase, photo by Scott Frances
By Forrest Cardamenis
SAN FRANCISCO – Physical retail is not dying, but brands need to adjust to consumers’ digitally informed expectations.
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","iv":"10a0e584d4661f0ef0756ceaf89f854c","s":"3622c0e78f34be9c"}
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