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Jean Paul Gaultier takes comical approach to launch limited-edition fragrances

April 8, 2016

Jean Paul Gaultier "Spinach & Stockings" comic Jean Paul Gaultier "Spinach & Stockings" comic

 

By Forrest Cardamenis

French couture house Jean Paul Gaultier is introducing itself to a new market with the help of some animated friends.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Dior goes for gold with flashy J'adore campaign
  5. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  6. Krug ID app creates mobile reference network for Champagne lovers
  7. Dior weaves codes and trends together in digital nail polish promotion
  8. Mercedes exec: Social media efforts should single out brand advocates
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Tourneau creates two-piece collection to support AIDS fund
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