LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.
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","iv":"6f3377762120df298f23b770905c9444","s":"86539fa7fbb67652"}