LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.
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","iv":"22a9675ae625a5083871765d664d4389","s":"1eff4e98a22980be"}