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Nov. 15, 2024
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Use homepage design to serve dual purpose of storytelling, shopping

October 28, 2015

Image from Net-A-Porter's The Edit Image from Net-A-Porter's The Edit

 

By Sarah Jones

LONDON – An ecommerce site’s homepage acts as a window into the online store, making appearance and merchandising just as imperative, according to panelists at Luxury Interactive Europe 2015 on Oct. 27.

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  1. Capri Holdings, Tapestry abandon plan to merge
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Burberry overhauls strategy amid rocky interim results
  4. Neiman Marcus honors Leonard A. Lauder in New York City
  5. Bloomingdale’s gets ‘Wicked’ for festive campaign
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Creative director joins ranks at Harvey Nichols
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