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Dec. 24, 2024
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Advertising

Marketers are in a constant battle to maximize ad efficiency

October 15, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Forrest Cardamenis

NEW YORK – Brand executives taking part in the "Search vs. Display Advertising" panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.

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  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. Diageo unlocks Fusion Partnership Lab applications
  4. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. BCG: Four trends driving the new age of luxury
  9. Cartier pushes collections via snow-themed mail catalog
  10. Bentley spotlights its drivers’ successes in film series
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