NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
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","iv":"e084a4cc3b5631a4fd2a47246792207b","s":"c5f41b2491a7db70"}