NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
{"ct":"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","iv":"e63546a485ecc7247983b07caeaee9f9","s":"d422a9ee856531c0"}