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June 3, 2025
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Events/causes

Brands extend breast cancer initiatives long beyond October

October 13, 2015

The Peninsula New York The Peninsula New York, 2012

 

By Forrest Cardamenis

Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?

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  1. Ennismore signs new properties in Mexico, US
  2. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
  3. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  4. J.P. Morgan Chase expands luxury branch format
  5. Genesis launches ‘And Just Like That…’ content series
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. What to look for when buying your first luxury watch
  8. Versace recruits American actor Channing Tatum for Eros campaign
  9. Orient Express lends locomotive to 'Mission: Impossible' crew
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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