Events/causes
October 13, 2015
The Peninsula New York, 2012
By Forrest Cardamenis
Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?
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","iv":"dec3fc0dac5a38b3c1e48dad4f1936e3","s":"5671e5501a0d8e8a"}
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