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Consumer advocacy possible via outside in, inside out strategy, says Oracle

June 18, 2015

Affluent consumers Affluent consumers

 

NEW YORK – Since the 1990s, 70 percent of Fortune 500 brands, many considered to be iconic, have shuttered due to a lack of experiential innovation as consumer behavior has shifted, according to a senior executive at Forrester’s Forum for Customer Experience Professionals: “CXNYC 2015.”

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