Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
{"ct":"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","iv":"e5224d613e14de8e3c3d6e472653179f","s":"1c3cd786bf8373ef"}
Share your thoughts. Click here