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Research

12pc of brands enable consumers to view store inventory via mobile: L2

May 5, 2014

Baselworld 2014 app for smartphones and tablets Baselworld 2014 app for smartphones and tablets

 

Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.

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