Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"3de9fa63aa4841ca893d3b7a011f2929","s":"fc87478a05bed787"}
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