Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"21e81594f8cbb8c9262673c141f2f8c0","s":"34e19e52d37f0f03"}
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