Research
July 11, 2012
By Tricia Carr
A 12.1 percent global increase in Internet ad spend year over year during the first quarter was advertisers’ tactic to reconnect with consumers who are becoming more confident, according to a study by Nielsen Co.
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","iv":"0154fdf59950efeb944954e23e41145f","s":"b40e7d23ba33619d"}
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