Research
July 11, 2012
By Tricia Carr
A 12.1 percent global increase in Internet ad spend year over year during the first quarter was advertisers’ tactic to reconnect with consumers who are becoming more confident, according to a study by Nielsen Co.
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","iv":"441bf0e39420394caaba942abf52dcf1","s":"bcf53cddd701573c"}
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