Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
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