Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
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