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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Diane von Furstenberg named Icon in The Time 100
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  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Luxury Unfiltered: The real reason luxury brands fail
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