Luxury Daily
The authority in luxury news.
April 3, 2025
  1. European buyers shopping more often on live platforms: report
  2. Natural Diamond Council launches digital education hub
  3. Burberry inks multiyear partnership with V&A Museum
  4. Banyan Tree to expand global wellness offerings
  5. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  6. Kering acquires Italian eyewear manufacturer Visard
  7. Latest Tumi campaign features lightest hardside collection yet
  8. Aston Martin employs newly-earned Royal Warrant
  9. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  10. Follow @LuxuryDaily for the latest in luxury news
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. European buyers shopping more often on live platforms: report
  2. Natural Diamond Council launches digital education hub
  3. Burberry inks multiyear partnership with V&A Museum
  4. Banyan Tree to expand global wellness offerings
  5. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  6. Kering acquires Italian eyewear manufacturer Visard
  7. Latest Tumi campaign features lightest hardside collection yet
  8. Aston Martin employs newly-earned Royal Warrant
  9. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  10. Follow @LuxuryDaily for the latest in luxury news
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Gianvito Rossi appoints new CEO
Prada’s first standalone restaurant arrives in Asia
Kering acquires Italian eyewear manufacturer Visard

Latest Tumi campaign features lightest hardside collection yet
Follow @LuxuryDaily for the latest in luxury news
Banyan Tree to expand global wellness offerings