Luxury Daily
The authority in luxury news.
Dec. 26, 2024
  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Balmain enlists virtual faces as brand spokesmodels
  6. How can luxury brands tap into the back-to-school season?
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Longchamp embraces art and architecture in latest campaign

February 11, 2015

Longchamp's le pliage heritage bag Longchamp's le pliage heritage bag

 

By Kay Sorin

French apparel and accessories label Longchamp is releasing its new spring/summer 2015 advertising campaign, using British celebrity Alexa Chung to appeal to young, fashionable consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury consumers trending toward goodness in purchases, values
  2. How luxury is the millennial’s unlikely weapon to fight social inequality
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  5. Balmain enlists virtual faces as brand spokesmodels
  6. How can luxury brands tap into the back-to-school season?
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
VIDEOS
More Videos

MORE IN Advertising
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
Roger Vivier enters second act of cinematic campaign
Ginori 1735 spotlights holiday tradition
Magic, melody guide holiday campaign from Cartier
Cipriani Residences Miami launches home decor collection
Balenciaga Music bridges cultures with Chinese pianist Wu Muye



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman