Columns
December 15, 2010
By Kunal Gupta
What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?
{"ct":"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","iv":"44c9e8b4d01142169c4b3d50d23aa139","s":"1b4889f1464a29f3"}
Share your thoughts. Click here