Internet
June 29, 2011
By Rachel Lamb
NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.
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mBZNuFI+Vl2\/YnNBb2gMipubC+JtBSQ5NAqgf67FRKBZAP\/UN\/LLTEfuDowJnwFee4DSN6+xXLLe1+C9DCtLmE293142yu+q8OU93lHUJ3oJlPi4uJd4TK0YJTh5DTw8ahIWfbKuMLMUT6gpLKOGLU20wzkYbHXpELatmQoa2XsseYBmUiKIgBoyYj6COo4+zHzzsLW57gt3U6fbDtbIYb1\/BY9CrOXhdxS\/mRJ1wG7pkRX64sW5q0TcHKToBxttEUiK5xDZHpA5b03\/eTGtiEg6oSSEQzaexLQHRQbfR54jETRfFErm5P19UExFbY2Zv1S+gxjtJ1f64\/hMf01dFdq3\/NMLDVdoUeU4p18NN3kHGcreyTel8Km4O1xEqt3QzJv9\/civEp1kUicPrEocAdK7IYQNSfwScVQYm+gl1x\/4xi9dANm5E0dGxgFJVnLNBnHtDS4LXYJ5+a0Ac00GmT3hYmbKKI7P7vh5aRJVW1fVeQ2nS0Utb\/BhLDtLhmdO+tT4E5ZXyjq\/jIcIzdya8Hk2E4rFZue6F1XSw\/vdyTFmaBhhw\/YmznGsZU2QnNjWxk7cG\/nvM6typNcSowFoG29Q6QnpM5grx67xsCbMFR5J\/6oBe\/uM1g1eYV\/uMxNIYnlNGM3WfpfQWBbMu69m09l3QOWFMO8+paMDvBMcn2al4oabFrGpaVtaBleC+Q1YS5LAHjeqSKxFe7blq8\/+xfm1LaVQ+cwgjbat3ecNVU3hEvuqORN0o8L4wjoxz\/l9u3ORYf+DyKv6CvO2lR+eWXPJdXvkCGjDzO\/FK6aArnTccaHhtScqafFWTbocBtm580QQZnJ0Y27ZusV8JFROY+pj5JCOgU0pANcQURECgNehc8JY57p\/sjrbMXpcNGvovW\/zZx8vG4RO5FCG6jsfps9sVYLJlGjR3k\/p+WFi\/6btXTJqs+R7lexXak3HzUJ4SEhRw8723l76H1mgEJ7dcUvsKizwAYz2To1FnBXJwt3WyNJQuqsqNa1CDyLDdyeGGl+TXiMj1bAy+ZuyYgyQzL9DdGz0tFKW2E0gF1h8vQcguxONNhSg5xan7PMEbs+3rJ\/kN\/1YLipwFlVtkno73YwC7C6Q60C5WgizOwQbXA6Qf2kXUKPlVu8ifG1L7YJBlU9mTWtTEneEgS3vSv8WK0Khv9SPq7mXLkKYDFWKshPyU+QtWdelxL0YhZrs\/W76OKpq9d6sFoWsu5ICsjXeyAhbVMEvlyP\/rqeyKx2aSq+H1anTQpP3zeM0c61HLmF3SkU7jLMoCpAnuzUsAz8vVTF3hTfSE3AOCrYErWYZIUj5UtNr5TzBC6rZ2gdjZrPn6n859+spO\/YGiv8w\/gj0Plrh1GHGhnV+cIiGje9Dd7XAHXJ2R2ffoJ9HDq0HNUhf+Xg1qrdH\/4GmgnLLKvCXUGCFL1iG08DR\/EKqDfHFzpsB7juKxPVOb29WUuRbbt9nrQBYGQyHomMm3VAbHmDpS6duTOw1ZgDKe26qPibOZd+RgRuuf9nZLsC5MQD+w2F5VZGnhNWHtp15k3f9\/JLsEpKeSVR+y10TzsReIzxmua0kYy2SFoaVQQd5nm8Vjmi5WKgLvNUFrsxrnT+JHjsDRF7TIiI0+L13h2DsONFGBunbWgTD4daSLjb7xxN2BeIT5WHe1BwFOg16oK2FkMUNzpWglRMib2iaa8Zt1XUvygwVTlwbSAWdowT9b3AFsYJd2V6lMqkfPwM\/UnyL5GQ0rDXfMjutnXdYOfKMT4FgCqt\/keEISzfNdN6BnoE4mRW67e0KLyLIoHlioj43jm1LjUXyVcgm\/2hppfXDihgj7YgxQgDIwtCXjSnFBxY0NcUYo+798U+bdmfcIHUdPb4n\/FOKtQ1OighNbZt3wAXCl2ok4A1n\/xVyrZIpiZ+j5lDsKR+dIJTvN3PWB7yQNGKJjpB7ff9Ct653rUYio47yvupjtwGcP1qaaBW+FgEL6e8\/geM7nC8qbo+9HRPnYJyy1qFzlIVGV5LCMtCQmChHdSjs3Pl08lO5ZjZP6pv803Zxubk\/tPAVnfKu\/tPGHf6o7DUJhlENj7rTfLXViCu6fsG\/ADVbytC9A5PItrth4mLB2uQZOk0O7y+zMtjlUzG49r34e0xZtTRiwW75MQ2dleqp1+KXkmC1xZdFGdM9fpt\/hH1iFlgL5Ifae0bYagm7\/ZkF0vwqQMJ2Q4wl3dM3sNMEfLc3aIPDcZy1irXQ+3r5UvXs66K6JZCQfOf4QPeHQFS+4hjC1VWLY8zbzNKN3oD\/umXDFpIMGnOIQvJBpetp2QMPZDrrrybwkiDDNubhLre5cAjDmXn+1HJ25excbUZPQLvYvQKN1y3hWcOguOIB8lSW8UYe2JfZtbPAoilGxhDyKzz6xGi58o7cIrLzwMefLQW0b6FsgL9fkDUBxGVb7OorkDnxN8Xk9C9irjOuESS55P7l2yU07lUp\/4PDtTnjh9PE920OeMYmwM2x4v+bHXgX8GBFs3QX8RAPB+0ego9oSiEIt8tyT0TvYAlduCbYH8LURK5R7U+++R3DR1B3VZ3LGGJjw6YdTf8EWZvIQZRqFETyW4TAdX\/PHmqbEb3KcWzwpY4n3CmAcwDztG7wtxeE2Iwpr1ZqCnog1HoJCcJ2+jJD2SclDgsNLLb6QA080XssWfi2xrzRhtkB3prA57KnN5uYZUZcKzoy7Z3KOnn2fG2SsDL9PFSL1jjTElT1Wen6ooeWWMVPpfnRhR09a3gQ+VnqfHzEvj3iSrj0bT1vW5IFgQc1tCTjAvRuj\/u9tnn33PQdh51nFF1MiPr99k5\/IC3fYAQPsrw+mzdeMBJJ+On1cr3GWKJDwW1ahVADu+MKysBlIP18Mb38yo7A3nLUd4\/wgETR+EHLC9ALGeQOq5QDCzskoAx8RvcDsVVl2at\/pjlF0rRXfUnKM5wOPZ\/CmcqE63gkLfMnHdwoU7A9C2oVgAQCptjKVlbkSthowOduh58fGqFRN3nWHkanRVK1luO4amQW+UC\/pAE7ul+lY+PLY+bl5RvG7\/SFmbNE1EnPzlbK2S0s57H56Ve1\/XLeznqsKeAOkm1mYfBEY0JvbMCYw7QvlCH\/oXHwjy2QfLAMyAd0q0hhofg6MmPL2l9tqX\/Q\/go4XIhBkk1l1psG9H0SuhByYPsh\/ArnZpbYvWAIcpk6OAqp0WibAF3gQLmw04SVe2NlSQZT4dSiq+PPnzMRT55bsMFsovOFDy3kD7qHbhdZV9NV6HfGE5OhNz3xWQK8K\/rBaZLAtW6dYKpia5x0plBzJMrUauZj1fSBzwAyXT71pbjs2TSJEbXdSY04npb+LCgrAwV0cDkWH4NpUYY8nO1uhHHMVvzgigpiRoDw4KGtS1Gsm6VCnrkQMhRgswSLoXMFwuz\/8NSD\/YaBym2Ow6IPcx6lGFDRkPJoJrOLXqioMa9700IiIU470QLBNvJeL8BiSo7JmCv1sGDekJBa1NPSW\/AVPJRs3VhdVgXmOSKmwz6wRklyR0vDWJWve9XkorQwq6v4XrIIqXzBipc9fKX\/lyAleDOiLQQpRCxjLE=","iv":"27f7bd1013128b2dba35a7f007e6a4b7","s":"f699b242b6d9caf2"}
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