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Europe’s Zalando acquires Highsnobiety, fusing commerce and content

Both Highsnobiety and Zalando are based in Berlin. Image credit: Highsnobiety Both Highsnobiety and Zalando are based in Berlin. Image credit: Highsnobiety

 

Berlin-based ecommerce platform Zalando has acquired a majority stake in fashion and lifestyle media brand Highsnobiety to bolster its storytelling and assortment curation capabilities.